Articles Tagged ‘Veritas’

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Lucky Charms goes digital to target millennials

The General Mills cereal is encouraging the demo to not act their age with a new campaign that urges them to be a kid again.

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Spotted! Kijiji breaks the ice

in order to promote its yearly Second-Hand Economy Index, the online classifieds site encourages passersby to chip away at a block of ice with “frozen assets” of up to $1,000.

A Future With Bees Cropped

Spotted! Cheerios adds experiential to year two of Bees

The General Mills brand is targeting young Canadians with an interactive pop-up store in Toronto this weekend that shows what shopping will look like if bees continue to disappear at current rates.

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Spotted! Subway and Pepsico’s hockey surprise

The soft drink chain’s first major campaign for its new Pepsi Spire machines was timed with the World Juniors and Centennial Classic to capitalize on the country’s hockey fever.

Wearables

Spotted! Best Buy brings the fashion element to wearable tech

The event, now in its second year, brought some couture to this year’s market, in an effort to marry the innovative with the creative.

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Spotted! Hallmark spreads the love

The company took to the streets of Toronto this weekend to get consumers up close and personal with its cards.

stellaArtois

Spotted! What’s going on inside Stella Artois’ tent?

Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.

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How Subway is tuning into Spotify Canada

Kathleen Bell, director of national marketing at Subway Canada, on the QSR’s plan to connect with a millenial target through the service.

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Mott’s brings home the bacon…dance

The brand is getting down and digital with an influencer campaign aimed at launching its new bacon vodka-infused Clamato Caesar.

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Spotted! Stella Artois hosts a Father’s Day pop-up

The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.

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Subway Canada renews its commitment to fitness

The QSR has partnered with AOL to create its first branded digital series that will follow spokesperson Carl Savard as he trains for the Walt Disney World Marathon.

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Spotted! Deep ‘n Delicious goes on tour

McCain Foods is visiting four family-oriented destinations this summer in support of its iconic cake reboot.

Goose Island Creative

Goose Island migrates to Ontario

The brewery is bringing its vintage ales to the market and launching with a print and experiential campaign.

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Mott’s Clamato sponsors Top Chef Canada

The brand manager for the Canada Dry Mott’s product tells MiC how the partnership fits into its plan for the year.