Articles Tagged ‘Veritas’


Spotted! What’s going on inside Stella Artois’ tent?

Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.


How Subway is tuning into Spotify Canada

Kathleen Bell, director of national marketing at Subway Canada, on the QSR’s plan to connect with a millenial target through the service.


Mott’s brings home the bacon…dance

The brand is getting down and digital with an influencer campaign aimed at launching its new bacon vodka-infused Clamato Caesar.


Spotted! Stella Artois hosts a Father’s Day pop-up

The Labatt beer brand is teaming up with clothing retailer Gotstyle for a fashionable temporary store in Toronto.


Subway Canada renews its commitment to fitness

The QSR has partnered with AOL to create its first branded digital series that will follow spokesperson Carl Savard as he trains for the Walt Disney World Marathon.

Copied from strategy - OOH Poster

Spotted! Deep ‘n Delicious goes on tour

McCain Foods is visiting four family-oriented destinations this summer in support of its iconic cake reboot.

Goose Island Creative

Goose Island migrates to Ontario

The brewery is bringing its vintage ales to the market and launching with a print and experiential campaign.


Mott’s Clamato sponsors Top Chef Canada

The brand manager for the Canada Dry Mott’s product tells MiC how the partnership fits into its plan for the year.