Articles Tagged ‘Yahoo’

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Oath reintroduces itself to advertisers

The Verizon subsidiary highlights global scale in its new campaign, but CMO Allie Kline wants Canadian advertisers to know it as brand-safe, committed partner.

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ICYMI: Yahoo to skip the NewFronts, Postmedia VP heads to Canada Post

In case you missed it: For the first time, Yahoo will skip the New York event, OMD will handle media for Vancouver Port Authority and Maria Girimonte will assume a new Post.

mobile, Instagram

How social “ate media” in 2016

Yahoo’s Yannis Dosinos on how social is trouncing news, why gaming can’t catch a break and the future of the phablet.

ClaudeGalipeau

Blog: Big data now rules the ad world

Yahoo Canada’s Claude Galipeau on the hidden trend (and granular targets) buried in the shift to mobile.

money, Canada

Verizon seals Yahoo deal

Aiming to compete with the likes of Facebook and Google, the U.S. phone company has acquired the online company for just under $5 billion.

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A demo study that’s not about millennials

Still have your attention? New stats on Canadian Gen-Xers from Yahoo! that detail the group often seen as forgotten by marketers.

karinaLeBlanc

Yahoo Canada’s Olympic plans

The online platform has tied up with former Canadian soccer player Karina LeBlanc for its coverage of the Rio games.

nHulsman

Meet Yahoo’s new Canadian media lead

Noel Hulsman takes on the role after years working on the editorial side at the company.

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ICYMI: Sportsnet layoffs, Heineken’s new shop

In case you missed it: Sportsnet cancels morning news show, Heineken names a new creative shop and Touche makes the Warc 100.

helene

Yahoo’s new head of global media

The publishing company has promoted Marie-Helene Savard to the new role to head its content business in several global markets, including Canada.

yahooESports

Yahoo gives birth to e-sports space

The online company is expanding its reach to the millennial demo by adding a site dedicated to gaming communities, focusing on five games with its launch.

Copied from Playback - Copied from Media in Canada - tvShutterstock

ICYMI: Grammys down, NBA All-Star up

In case you missed it: NBA All-Star posted big ratings, Grammy numbers were down and Canadian Living has a new editor-in-chief.

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ICYMI: Facebook’s new caption tool, Yahoo hits the links

In case you missed it: Facebook has a new video ad caption tool, Yahoo has a content partnership with PGA and BNN has hired a new anchor.

brightroll

BrightRoll Exchange opens up to native advertising

Yahoo’s advertising exchange, which is connected to 100 DSPs, has responded to what it says is tremendous demand from advertisers and publishers.

smartphoneShutterstock

Ho! Ho! Ho! It’s snowing phablets

The app market registered a 58% growth in sessions in 2015 and much of that time was spent on a device once considered a hot property for seniors.