Articles Tagged ‘Yahoo’



Yahoo shows confidence in video with $640M BrightRoll purchase

DigitalNews

The acquisition is expected to help boost Yahoo’s display ad revenues.



Amazon launches short-form video hub

DigitalMobile

Gaming, beauty, music and movies are among the categories represented on the video site.



Yahoo saves Community

DigitalMobile

Cancelled by NBC, the quirky sitcom will return to free, ad-supported Yahoo Screen this fall with a 13-episode season.



The new media partners

Digital

Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.



Yahoo to stream one concert a day with Live Nation Entertainment

Digital

Yahoo also announced two new original comedies debuting on Yahoo Screen at the Digital Content NewFronts.



Yahoo’s latest updates

DigitalMobile

Canadian country manager Claude Galipeau tells MiC about the company’s redesigned homepage and upcoming ad changes.



Cannes blog: Jack Black’s new Yahoo! series and setting creative goals for good

blogs

Karen Nayler takes in Monday’s talks in Cannes, which ranged from Jack Black’s web series to this year’s Cannes Chimera competition.



Yahoo! AOL and Microsoft expand partnership to Canada

Digital

The deal means the companies will sell each other’s premium, non-reserved display inventory.



How moms use tech: study

Research

A report from Starcom MediaVest Group and Yahoo! shows how brands can help elevate daily routines and guide moms to be more receptive to using technology in the home.



BC Honda Dealers make driving fun again

Digital

MiC shares results from Jungle Media’s full page takeover of Yahoo!’s OMG vertical, which was created to give the brand some unique promotion.