Articles Tagged ‘Yahoo’



Canada’s insatiable app-etite

MobileResearch

New research from the company shows app usage is up 26% year-over-year, with Canadians spending more time on entertainment apps, and less on gaming than their U.S. counterparts.



Yahoo launches native ad unit extension

DigitalMobile

The company has expanded the capabilities of its Gemini video ad unit to allow marketers increased targeting for video app-install ads.



A Canadian POV on the US NewFronts

DigitalMobile

Dentsu Aegis Network’s Genevieve Guay and Will Oatley distill the Yahoo!, AOL and YouTube presentations from New York.



Consumers think brands are falling short on mobile

DigitalMobile

Research from IPG Media Lab and Yahoo shows expectations for personalization on the devices aren’t being met.



How a content experiment drove trips to Autotrader.ca

DigitalMobile

The automotive sales website used native advertising to spur pre-purchase research.



Brightroll ups its transparency

DigitalMobile

The company is following industry moves toward greater transparency with the launch of new research and reports.



Yahoo shows confidence in video with $640M BrightRoll purchase

DigitalNews

The acquisition is expected to help boost Yahoo’s display ad revenues.



Amazon launches short-form video hub

DigitalMobile

Gaming, beauty, music and movies are among the categories represented on the video site.



Yahoo saves Community

DigitalMobile

Cancelled by NBC, the quirky sitcom will return to free, ad-supported Yahoo Screen this fall with a 13-episode season.



The new media partners

Digital

Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.