The company is following industry moves toward greater transparency with the launch of new research and reports.
The acquisition is expected to help boost Yahoo’s display ad revenues.
Gaming, beauty, music and movies are among the categories represented on the video site.
Cancelled by NBC, the quirky sitcom will return to free, ad-supported Yahoo Screen this fall with a 13-episode season.
Yahoo also announced two new original comedies debuting on Yahoo Screen at the Digital Content NewFronts.
Canadian country manager Claude Galipeau tells MiC about the company’s redesigned homepage and upcoming ad changes.
The deal means the companies will sell each other’s premium, non-reserved display inventory.