Articles Tagged ‘Yahoo’



Consumers think brands are falling short on mobile

DigitalMobile

Research from IPG Media Lab and Yahoo shows expectations for personalization on the devices aren’t being met.



How a content experiment drove trips to Autotrader.ca

DigitalMobile

The automotive sales website used native advertising to spur pre-purchase research.



Brightroll ups its transparency

DigitalMobile

The company is following industry moves toward greater transparency with the launch of new research and reports.



Yahoo shows confidence in video with $640M BrightRoll purchase

DigitalNews

The acquisition is expected to help boost Yahoo’s display ad revenues.



Amazon launches short-form video hub

DigitalMobile

Gaming, beauty, music and movies are among the categories represented on the video site.



Yahoo saves Community

DigitalMobile

Cancelled by NBC, the quirky sitcom will return to free, ad-supported Yahoo Screen this fall with a 13-episode season.



The new media partners

Digital

Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.



Yahoo to stream one concert a day with Live Nation Entertainment

Digital

Yahoo also announced two new original comedies debuting on Yahoo Screen at the Digital Content NewFronts.



Yahoo’s latest updates

DigitalMobile

Canadian country manager Claude Galipeau tells MiC about the company’s redesigned homepage and upcoming ad changes.



Cannes blog: Jack Black’s new Yahoo! series and setting creative goals for good

blogs

Karen Nayler takes in Monday’s talks in Cannes, which ranged from Jack Black’s web series to this year’s Cannes Chimera competition.