Articles Tagged ‘Yahoo’

Consumers think brands are falling short on mobile


Research from IPG Media Lab and Yahoo shows expectations for personalization on the devices aren’t being met.

How a content experiment drove trips to


The automotive sales website used native advertising to spur pre-purchase research.

Brightroll ups its transparency


The company is following industry moves toward greater transparency with the launch of new research and reports.

Yahoo shows confidence in video with $640M BrightRoll purchase


The acquisition is expected to help boost Yahoo’s display ad revenues.

Amazon launches short-form video hub


Gaming, beauty, music and movies are among the categories represented on the video site.

Yahoo saves Community


Cancelled by NBC, the quirky sitcom will return to free, ad-supported Yahoo Screen this fall with a 13-episode season.

The new media partners


Digital players like AOL and GroupM are increasingly securing deals to reach the masses amidst today’s fragmentation.

Yahoo to stream one concert a day with Live Nation Entertainment


Yahoo also announced two new original comedies debuting on Yahoo Screen at the Digital Content NewFronts.

Yahoo’s latest updates


Canadian country manager Claude Galipeau tells MiC about the company’s redesigned homepage and upcoming ad changes.

Cannes blog: Jack Black’s new Yahoo! series and setting creative goals for good


Karen Nayler takes in Monday’s talks in Cannes, which ranged from Jack Black’s web series to this year’s Cannes Chimera competition.