Streaming is mainstream. Has your media mix caught up?
From immersive home screen takeovers to interactive formats, Roku’s connected TV is opening new ways to reach and engage audiences – even those who pay to avoid ads.
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B.C. spends $5M in media and marketing to lure U.S. healthcare workers
The cross-border campaign leverages OOH, digital, social, print and a branded coffee truck.
Industry News: SiriusXM Canada launches first 24/7 pro wrestling channel
Meanwhile, MediaTonik takes on digital ad sales for Quebec publisher Icimédias.
What is TikTok’s future in Canada?
The platform is making efforts to show its value while it remains under a federal order to shut down business operations.
Industry welcomes repeal of DST but confusion, concerns remain
Many expressed relief and are hoping for a policy that would strengthen Canada’s position in the global digital economy.
Automakers accelerate in AdEase TV ranking
Subaru Canada and Toyota topped the list for the week of June 23 to 29.
Spotted! SharkNinja moves from media to experiential with branded BBQs
The company aims to reach consumers during peak outdoor cooking season, as part of the ‘It’s Better Outside with Ninja’ campaign.
CMPA proposes ‘codes of practice’ at CRTC’s market dynamics hearing
Regulatory framework similar to one implemented in the U.K. ‘would help restore commercial balance.’
Industry News: Days Inns and Motel 6 sponsor western music festivals
Meanwhile, Meta adds DMs to Threads, and Netflix is reportedly in talks with Spotify for music content.
Home Hardware launches search for Canada’s ‘Ultimate Road Trippers’
The search will be promoted through the company’s social media channels, email subscribers and in-store signage.
McDonald’s dominates AdEase Radio for fourth week
Toyota ranked second, experiencing an increase in combined occurrences from the previous week.
All-Canadian social media platform to launch this fall
Gander is being built and hosted in Canada and promises to protect users’ privacy.
Safehaven bets on publishers to carve a niche in the charity marketplace
The organization’s latest campaign uses sponsored content and collabs with influencers and disability advocate Lindsey Mazza.
Tinder’s new tech helps users swipe left on problem bots
The app launched its first-ever Canada-exclusive campaign for the rollout of Face Check.
Film distributors ask CRTC for feature presales incentive
Commissioners also heard arguments for increased fair market access for BDU competitors like Telus and Eastlink
Kids Help Phone rolls out split-strategy campaign
Messaging and channel mix are tailored to reach both the youth who need the service and adults who can support it.
