Securing the future of the Open Internet
Quantcast cautions finding reliable data is going to be harder for brands navigating a post third-party cookie world. It’s time to consider new solutions.
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Xtra launches new website and targeting options
The independent LGBTQ2S+ publication has seen its readership grow since going exclusively online in 2015.
CTV’s doctors are on top: Numeris
The Good Doctor and Grey’s Anatomy lead TV nationally, and En direct de l’univers tops the chart among French-language shows in Quebec.
Mondelez picks Media Monks for North American content
The new partnership emphasizes digital-first creative, data and media effectiveness.
How national newspapers are filling the ad void
Traditionally big ad spenders have cut back in print, but some categories have stepped up while publishers rely more on non-advertising revenues.
Quebecor Out-of-Home launches virtual tours
The new platform tours neighbourhoods and provides local demographics for out-of-towners.
Narcity teams with Bonsai for in-site shopping
Readers can shop for thousands of Canadian-made products within the millennial media brand’s sites.
Spotted: Toronto’s floating Xbox
The installation featured the work of local artists, game trailers and secret codes as part of a global OOH campaign.
Auto dealers take Toronto radio lead: Media Monitors
It also came out on top for the Toronto categories, while the Quebec government stayed strong on the Montreal radio side.
Fuse Create expands integrated media operations with senior hire
Luke Moore brings media and business development experience to the Toronto-based full-service creative agency.
Dentsu and Stingray sign global music partnership
The partnership covers digital audio, TV and music events, giving brands access to a global platform.
New music mag Next reaches out to youth
A new monthly from Michael Hollett aiming to find readers through free home-delivery distribution.
A glimpse into South Asian Canadians’ media habits
Vivintel provides insights into social and traditional media consumption in Toronto, Vancouver, Edmonton and Calgary.
Obox and Cue Digital team up to expand reach
Cue Digital will rep a French sports vertical in English Canada, and Obox brings several publishers and influencer groups into French Quebec.
Index Exchange announces support for Unified ID 2.0
The new identifier has been developed to offer addressability and attribution as the business goes cookie-free.
ICYMI: Metroland gets into parcel delivery, Twitter lets Fleets fly
Plus, Instagram’s Reels and Shop tabs get a home and a Bell Media radio station changes the frequency.
