Bree Rody
Announcing the New Establishment: Brand
We heard from the media industry, now we want those on the brand side to nominate marketing pioneers.
BuzzBuzzHome launches standalone home and lifestyle site
Home and lifestyle vertical Livabl will exist as an extension for current brand deals, as well as a standalone environment for new ads.
Tennis Canada focuses on video in summer campaign
With a TV-led buy and strong digital and social component, the organisation is targeting a broader audience than the die-hard fans of the sport.
BMO takes Toronto: Media Monitors
Meanwhile, Just For Laughs increased its buy in Montreal to promote its upcoming festival.
Fall TV: The complaint line
Experts express their complaints about TV buying and the networks respond.
Politico is coming to Canada
The site’s new Canadian executive director, Luiza Savage discusses what audience the political reporting site is tapping, and where brands can get involved.
Initiative wins global account for Revlon
Brands include its drugstore cosmetics brand, Almay, Mitchum, an array of fragrance brands and more.
Torstar lays off 21 at StarMetro
Some services will be moved to north Toronto and Hamilton, although the size of those operations has yet to be determined.
Fall TV: What’s in it for the buyers?
From data-enhanced TV to new ways to engage with viewers, all the latest offerings coming from Canadian broadcasters
ICYMI: Crackle leaving Canada, TSN gets up-close with the CFL
Plus, who’s headlining the iHeartRadio MMVAs?
Rogers Media dives into podcasting
The media division has Jordan Heath-Rawlings to head up digital radio and audio.
People moves: MiQ, MediaFace and more
Plus, Jam Van has hired a new senior account coordinator who will head PR for the company.
OLG takes Toronto’s top spot: Media Monitors
Meanwhile, in Montreal, CTV stayed on top.
Bell Media takes CHUM FM to the streets with rebrand
Rob Farina says experiential and social will play a big part in the station’s new brand identity.
Wavemaker wins Yum Brands
The company behind KFC, Pizza Hut and Taco Bell will pair with the GroupM shop as it continues to increase its digital investments.
