Bree Rody
Programmatic guarantee buys on the rise: study
Zenith’s report shows that most digital media is now traded programmatically, and new ways to buy play a big part in the Canadian market.
Dentsu Aegis Network launches Amazon Solutions
As more retailers get into the media space, Dentsu’s Damien Lemaitre says agencies should be ready to explore that new model.
Groupe V taps LVL to extend Noovo
Although the service was initially similar to audio services like Spotify, Groupe V is now focused on monetizing its video ad audience.
Verizon and Volkswagen take on voice together
The auto-maker will integrate into HuffPost’s daily news briefing, with voice-actionable options for users to book test drives.
The Grey Cup is looking up
With a higher AMA and reach, how does Canada’s big game compare to the Super Bowl?
Who’s the next big innovator in Canadian marketing?
This year’s New Establishment winner will be recognized in strategy magazine and at the AToMiC Awards.
Secret pairs with PWHPA, Hometown Hockey
The P&G brand will not only serve as a title sponsor of the upcoming Dream Gap Tour showcase, and will also partner with Rogers Hometown Hockey on the final game.
People Moves: M32 Connect, CBC and more
Plus, IndexExchange’s former comms lead has created her own consultancy and Mindshare hires a new account manager.
Dentsu Aegis Network sees senior shuffle at Vizeum
Genevieve Guay will oversee the agency following the exit of Adrian Capobianco.
How brands are capitalizing on TheScore’s e-sports boom
Director of business development Kyle Chatterson on why advertisers want in.
Ad opportunities are big in mobile gaming, but are they effective?
A new study by Walnut Unlimited shows that reward videos are the most common type of ad developed. But the jury’s still out on which formats are worth the spend.
La Presse issues layoff notices
Up to 15 positions could be eliminated by the holidays, the company has confirmed.
Scott Stewart moves to Postmedia
The agency veteran has accepted his first sell-side role, and will focus on helping to usher Postmedia into a new digital era.
Torstar shutters StarMetro print papers
The company will be opening new bureaus for the Star in various Canadian cities, but 73 staffers from StarMetro will be affected by cuts.
Days Inn expands its sports sponsorship strategy
A new partnership with Curling Canada is part of the brand’s mission to raise its profile among new groups of sports fans.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
