Bree Rody
Adidas inks multi-year deal with Kadri
It’s the first major apparel sponsorship deal for the Southern Ontario native.
Adapt Media sets its sights west with new partnership
The place-based media seller has paired with Retail Media Group as it eyes expansion into new areas.
Initiative zeroes in on client needs with new VP
Organic growth from accounts such as Destination Canada have led the IPG shop to bring on Ryan Van Dongen.
Influencers bring big ROI, but fake followers a concern: study
Most marketers plan to increase their spend in the area, but still face rising costs, algorithm changes and other big concerns.
OLG at the top again: Media Monitors
CTV also held the top spot in Montreal.
Digital push leads Media City to join COMMB
The time comes as COMMB gets more granular with its own digital measurement.
Canadian campaigns, agencies rock Warc media rankings
Via took the top for Canadian work, but what else accumulated major points?
Nutrl ups its sponsorship spend with TIFF
The global exposure will help Nutrl amidst its international launch.
How client behaviour affects agencies: survey
As spending shifts and agencies automate, how do staffers see themselves coping?
Carol Cummings on midseason strategies
The TV planning veteran on what shows will stick around, and what opportunities broadcasters can gain from Netflix venturing into ads.
ICYMI: Just For Laughs picks a new chief exec
Plus, Sportsnet offers a new pricing model for SVOD and Corus picks up another podcast.
Sportsnet Radio adds a new morning host
Format director Dave Cadeau says the station is aiming for inclusivity and to make all fans, even casual ones, feel included.
Three returns, four new signings for Top Chef sponsors
A new appliance maker, beer brand and foundation will join the fold.
John Brown Media enters Canada
The Dentsu Aegis Network content agency has created print and digital publications for major brands worldwide.
People moves: The Media Kitchen, Noise and more
Plus, the former head of TV content marketing at CBC will oversee global brand strategies for Shaftesbury in a new VP role.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
