Bree Rody

Contact Bree by sending an email to brodymantha@brunico.com

Articles by Bree Rody

How TV fared over the holidays: Numeris

Viewers were split between news, sports and the occasional rerun during a period where audiences were generally lower.

ICYMI: CBC to stream digital tribute to ‘Beard Guy’

Plus, Tourism Richmond picks a new digital AOR, and a classic reality TV series returns to the airwaves.

Andrew MacLeod: ‘We’re not that legacy dinosaur’

Postmedia’s new CEO on the company’s future. Plus, highlights from the media giant’s first quarter.

How the influencer landscape will shape up in 2019

How will Snapchat stack up? Will fake followers continue to plague buyers? Which platform is the next big thing?

How CHUM is rebranding a popular morning radio show

CHUM 104.5’s flagship show is now focusing on audience involvement in order to stay current with its key demos.

Armin Huska moves to RBC

The former Mindshare Canada exec will still focus on media, this time from a brand perspective.

Verizon, Microsoft ink multi-year native deal

Canadian advertisers will now have access to native ad formats on Microsoft News/MSN, expanding their available inventory by 20%.

Media Roundtable: What’s changing for brands?

Media consolidation, changing audience habits and next-generation competition: how are brands (and media agencies) keeping up?

Spotted! A&W says this is the last straw(s)

The QSR’s remaining 140,000 straws were used to send a positive message.

Greg Stremlaw steps down from CBC Sports

The outgoing executive’s accomplishments include an overhaul of CBC’s sports strategy and extending Hockey Night in Canada.

Retail, travel, restos rule radio buys: Media Monitors

Sail and RedTag took Toronto and Montreal as the top buyers, respectively.

Media Roundtable: Marketing models, measurement and millennials

Top marketers and agency execs weigh in on the pressure to measure what can’t be measured, and why targeting millennials is tired.

How Canada’s smart speaker usage stacks up

The market growth is outpacing other countries.

Golden Globes overnight AMAs down slightly

The ceremony saw its last peak in 2016, when the broadcast hit an average of 3.35 million viewers.

C-suite moves at Quebecor, Videotron

Jean-François Pruneau will assume the top spot at Quebecor’s affiliated BDU, and two senior team members are moving into the C-suite.