Bree Rody
MIAs shortlist: Best Media Insights and Niche Marketing
The judges have deliberated – now it’s time to see who’s made the cut.
Fall TV check-in: Global
Corus’ Maria Hale talks what’s driving success on conventional, and what kinks it’s still working out.
Fuel Digital bolsters international client list
The Quebec-based rep house has added France’s Webedia, adding to its media and entertainment portfolio.
PHD, Samsung take Canadian gold at Internationalist Awards
PHD’s work with GSK’s Tums was among the campaigns recognized.
ICYMI: Mindshare’s new voice and visual services and more
Plus, Facebook has launched its first piece of hardware.
Big sports fans are big TV consumers: study
Cord-cutting rates are slower among those who watch sport every day.
Sportsnet makes a major update to its OTT offering
Sportsnet Now’s new “plus” tier will feature access to more than 500 additional games.
Few brands are confident in their abilities to generate insights: study
Plus, many marketers say they’re plagued by “blind spots” in the digital media landscape, making it difficult to prove ROI.
Stack cozies up to gamers with Twitch partnership
The millennial-focused banking company has developed a strategy to capitalize on millennials’ love of subscription products.
People Moves: Cue Digital, BCE and more
Vancouver digital agency Noise has also promoted from within.
Air Canada expands FanFlights
With the Ottawa Senators now part of the sponsorship family, the program has gone national.
Dentsu Aegis Network wins global assignment for Intel
OMD previously held the account for 10 years.
Younger audiences pay more attention to video ads: study
But the bad news is, advertisers still only have a maximum of 20 seconds to reach the bulk of their audience.
MediaTonik expands its offering, makes key hires
The company has recently opened a Toronto office and made its foray into print and sponsorship.
Who gets to play on Pinterest?
With Pinterest coming to Canada, buyers talk: is the platform a niche or can it reach advertisers beyond fashion and beauty?
