Catherine Phillips
The Amazing Race and Chevrolet go live on Facebook
This is the first time the network has taken viewers behind-the-scenes in anticipation of the show, now in its sixth season.
Henry’s partners with Rogers Media to launch magazine
The free publication will have a circulation of 120,000 across Canada, with content targeted to visual artists.
Twitter reports revenue growth, profit in Q1
The social media platform saw six million new users this quarter, as well as increased ad revenue and engagements.
Spotted! Hunting for the Avengers
To celebrate the film’s release, as well as Marvel Studio’s 10-year anniversary, the studio left Avengers clues in cities across Canada.
Siri reigns, but Google Home catching up among virtual assistants: report
Although still gaining traction amongst Canadians, Apple’s Siri is the most popular virtual assistant, according to the report.
TLN launches new “Colour Your Life” campaign
The cultural programming network hopes to appeal to new audiences with a taste for international food and travel.
Chefs Plate cooks up a partnership with MasterChef Canada
Sponsored episodes will focus on challenges that incorporate the brand’s ingredients-in-a-box meal kit.
Snapchat rolls out a Shoppable AR Lens
The new lens allows advertisers to redirect users to shop products, download apps or watch branded videos.
Astral launches new digital highway boards in Toronto
The two new OOH faces are located near the city’s entertainment district along the Gardiner Expressway.
iHeartRadio partners with the Boots and Hearts fest
Boots and Hearts Radio will feature country music favourites performing at the August festival.
New auto lifestyle site drives traffic from AutoShow
The site aims to be the go-to for all things mobility, with opps for advertisers to partner on content.
Spotted! One popcorn, extra extra extra large
The “Big Meets Bigger” campaign promotes the release of action film Rampage.
Postmedia’s Q2 revenue declines 10.8%
Increases in digital revenues were, once again, not enough to offset continued declines in print.
Facebook introduces global reward program
The social platform is rewarding people for bringing forward cases of apps collecting data for scams or political influence.
Bell Media appoints new director for combined French TV sales
The media co. will combine sales teams for its French-language specialty and RDS channels into a lone sales outlet for Toronto.
