Catherine Phillips
Spotted! A billboard that bags your leaves
Craft beer New Standard launched with a clever campaign targeting adults during the fall season.
Big Bang stays at #1: Numeris
The Big Bang Theory is not in its fourth week at the top, taking every english-language market except for Vancouver/Victoria, which opted for New Amsterdam.
Tourism Toronto refreshes stopover campaign
The #TorontoStopover campaign is now in its second year, and is now targeting travelers based on interests and habits.
Astral partners with Vistar Media in programmatic play
This is the first time Astral has partnered with a U.S.-based programmatic company.
Vice Canada, Merry Jane roll out weed content program
Sticky will cover everything from trends and business to the culture and politics of weed.
Postmedia scraps school delivery due to pot ads
A Postmedia spokesperson said the move was in compliance with the Cannabis Act, which protects minors from exposure to pot promotion.
Instagram courts audiences with ad, IGTV upgrades
The platform now allows IGTV videos to be shared on Stories which could increase traffic to the video feature.
Rumours of TV’s death exaggerated, says GroupM
“The State of Video” report from GroupM calls Amazon, Youtube and Google the three “forces” but says linear TV is far from dead.
Fuel, Cogeco ink partnership deal
The one-year partnership will see the Montreal-based rep house monetize and promote Cogeco’s digital properties in Toronto and Vancouver.
Days Inn scores partnership deal with CHL
The deal will see the hotel chain partner with the hockey league at three national events.
Big Bang stays at #1: Numeris
CTV shows took the top three shows this week, according to Numeris.
Kantar creates new division, hires VP and director
The move will see Kantar Canada focus more on digital media and analytics.
RBC, CTV take #1: Media Monitors
Also making the top-five in Toronto were Honda Dealer Association and Sunwing, with Bell High Speed Internet taking the #2 spot in Montreal.
Toronto Life sets sights on membership program
The program aims to give readers more ways to experience the city, getting face-to-face with restaurants and retailers.
Nestle goes programmatic with DOOH campaign
The “A Little Of What You Love” campaign was the first on Campsite’s new Outdoor Exchange.
