Daniel Calabretta

Contact Daniel by sending an email to dcalabretta@brunico.com

Articles by Daniel Calabretta
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CBC outlines ‘balancing act’ of linear and digital to CRTC

The public broadcaster is requesting its license be renewed for five years with less regulatory scrutiny of its digital content.

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Auto dealers cede top spot in Toronto: Media Monitors

Public service and government ads retake their leads amid renewed and intensified lockdown measures.

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How to reach Canada’s eight million college football fans

With a surprisingly large audience, buyers should aim for frequency, look outside the game and think about virtual placements.

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What S4′s new acquisitions mean for MightyHive Canada

Managing director Tessa Ohlendorf explains how the U.S.-based performance agency’s expertise will be put to use for clients here.

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Ideon acquires Cue Digital

The merger creates “one of the largest independent digital media sales organizations” in Canada, according to the firms.

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Rogers Sports & Media enters OOH by acquiring Rouge Media Group

Rogers continues on a growth strategy by adding 2,600 signs in Canadian colleges and universities, resto-bars and salons.

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Tim Hortons launches the first Canadian Landmarker

The Snapchat lenses will bring the Princes’ Gates to life this holiday season as the QSR looks to leverage the reach of the app’s feature.

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Toronto Star to launch new Sunday section

‘Together’ will focus on the best of the city in response to readers and advertisers’ appetite for more positive news.

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Alive partners with Assembly in digital publishing deal

The print publisher looks to grow its digital presence among health and wellness readers

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Blue Ant Media launches HauntTV on The Roku Channel

The media company views its debut in the FAST market as a unique offering in Canada.

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Edit Media and Bell Fibe TV look east with Atlantic Edition

The show highlights the work of Atlantic Canadian entrepreneurs and creatives, landing tourism organizations as first-season sponsors.

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BioSteel becomes the Raptors’ official sports drink

The Toronto company’s new sugar-free product will debut on the team’s bench this season.

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How Rogers thinks 5G will change sports media

A partnership with University of Waterloo offers visions of second screen applications, personal camera angles and loads of real time data.

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District M adds creative tool to its programmatic platform

Creative Builder builds display ads within the FLO system but isn’t intended to cut creatives out of the process entirely.

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Spotted: A whole neighbourhood for lease

A busy Toronto shopping district shows what’s at stake for small business owners during the pandemic.