Daniel Calabretta
Indigo made a podcast to reach a younger, wellness-minded audience
Well Said will also promote the retailer’s growing wellness assortment through a “Shop This Episode” feature.
Programmatic DOOH placement may be key to recovery
According to eMarketer, the roll-out and efficacy of COVID-19 vaccines will also shape DOOH investment.
Which sectors rode the radio airwaves during COVID?
NLogic’s analysis shows retailers, automotive and service brands were quick to come back to radio as the pandemic went on.
What to expect from Google’s cohort-based future
Early results are promising, but experts see hurdles when it comes to performance marketing and setting an industry standard.
NHL’s return scores top shelf with viewers: Numeris
The season opener between the Leafs and Canadiens was the most-watched broadcast in Canada, with other games taking several of the top spots regionally.
Lamar makes Vancouver transit ads available programmatically
Over 75 screens and kiosks are now available through three different trading platforms.
Volkswagen takes top spot in Toronto: Media Monitors
The automaker is one of several that kicked up its radio buys last week.
Google explores first-party replacements for third-party cookies
The company believes an interest-based cohort model could be nearly as effective as cookie-based ads.
The ups and downs of radio listening in 2020
According to NLogic, radio listening fluctuated at different stages of the pandemic, with in-home audiences peaking during lockdowns.
A snapshot of moms’ changing media habits
Ehm & Co. finds some interesting trends emerging from increased screen times.
Branded Cities to re-develop OOH at Rogers Tower
The deal adds more than 3,000 square feet of digital signage to the company’s portfolio in the country’s busiest intersection.
Police dramas rule the week: Numeris
Blue Bloods and The Rookie attracted the most viewers nationally, while SRC’s televisual gala topped ratings in Quebec.
What to expect from MasterChef Canada’s five sponsors
A season based on returning competitors has a mix of new and old sponsors, including IKEA, San Pellegrino, Becel, Cracker Barrel and Miele.
Government ads dominate radio airwaves: Media Monitors
Ongoing reminders to stay safe out-played ads from meal kit, financial and media brands.
