Daniel Calabretta
Tim Hortons launches the first Canadian Landmarker
The Snapchat lenses will bring the Princes’ Gates to life this holiday season as the QSR looks to leverage the reach of the app’s feature.
Toronto Star to launch new Sunday section
‘Together’ will focus on the best of the city in response to readers and advertisers’ appetite for more positive news.
Alive partners with Assembly in digital publishing deal
The print publisher looks to grow its digital presence among health and wellness readers
Blue Ant Media launches HauntTV on The Roku Channel
The media company views its debut in the FAST market as a unique offering in Canada.
Edit Media and Bell Fibe TV look east with Atlantic Edition
The show highlights the work of Atlantic Canadian entrepreneurs and creatives, landing tourism organizations as first-season sponsors.
BioSteel becomes the Raptors’ official sports drink
The Toronto company’s new sugar-free product will debut on the team’s bench this season.
How Rogers thinks 5G will change sports media
A partnership with University of Waterloo offers visions of second screen applications, personal camera angles and loads of real time data.
District M adds creative tool to its programmatic platform
Creative Builder builds display ads within the FLO system but isn’t intended to cut creatives out of the process entirely.
Spotted: A whole neighbourhood for lease
A busy Toronto shopping district shows what’s at stake for small business owners during the pandemic.
Canadian ad spend to drop 6.2% in 2020: WARC
The international organization says print took a particularly bad hit, while online investment saw increases.
People Moves: Alfredo Tan moves to sports media
Plus, more changes at MKTG and MediaTonik bolsters its Toronto operations.
Metrolinx uses Instagram’s new Reels to reach youth
Launched this summer, the short Reels videos may be a good way to reach the Tik Tok crowd.
What’s a sponsor to do when the Raptors head south?
Toronto’s beloved NBA team will play home games in Tampa next season. This doesn’t necessarily leave in-person sponsors out in the cold.
Spotted: Toronto’s floating Xbox
The installation featured the work of local artists, game trailers and secret codes as part of a global OOH campaign.
Obox and Cue Digital team up to expand reach
Cue Digital will rep a French sports vertical in English Canada, and Obox brings several publishers and influencer groups into French Quebec.
