Justin Dallaire
Why HP Canada is venturing into TV advertising
A mobile photo printer is getting a TV buy in Canada only to reach a new market beyond millennials.
Cineplex lands sponsorship deal with NFL
The three-year agreement marks the media company’s latest efforts to offer sports programming.
ICYMI: CTV partners with iHeartRadio for The Launch
Plus, Santa Claus Parade marks seven years on CTV and Creative Artist Agency launches new studio.
Facebook ad revenue crosses $10 billion in Q3
Ad revenue grows 49% thanks to 6 million advertisers, but growth is slowing.
Big Bang maintains the top spot: Numeris
CTV’s most popular comedy once again held the top spot, but with its average audience dipping slightly for the second week in a row.
Spotted! Bad Moms’ confessional vending machine
How Entertainment One is reaching out to Christmas movie-goers before Halloween.
Canada to test Facebook’s political ad transparency tools
The company’s announcement follows concerns over foreign influence on the 2016 U.S. federal election.
ICYMI: Twitter tweaks ad transparency policy
Plus, Canada is a nation of “binge racers” and more curling coverage comes to CBC Sports.
New Canadians over-index on online, free media
A new study from Oath and Group M shows phone use is key to newcomers, but TV subscriptions aren’t a priority.
First Peoples Radio stations to launch in Ontario
As Indigenous reconciliation enters the national conversation, APTN’s affiliate readies its Indigenous variety format for Toronto and Ottawa.
Postmedia redesigns Sun digital properties
The new apps and websites come with more flexibility in ad formats, including contextual ads.
Beware Svedka’s “creepy” approach to retargeting
Sharing on social is the only escape to the brand’s Halloween-timed banner ads.
CFL jersey patch up for bid
With CP shifting its sponsorship dollars after the Grey Cup, the Canadian Football League goes looking for the next brand to live over players’ hearts.
ICYMI: CTV to air ad-free Tragically Hip doc tonight
Plus, a new kids’ content deal at Corus and Rogers’ Kiss Radio gets interactive in B.C.
Oath reintroduces itself to advertisers
The Verizon subsidiary highlights global scale in its new campaign, but CMO Allie Kline wants Canadian advertisers to know it as brand-safe, committed partner.
