Jeromey Lloyd
Zenith upgrades its 2018 ad spend projections
Digital spending – and ad tech firms – are benefiting most from marketers’ push for innovation.
Sonos pulls spending in data protection protest
A handful of advertisers are closing their wallets to Facebook as it issues a public apology in newspapers.
Network Entertainment signs with Varvatos
A fashion brand expands into content to cross-promote and build sponsorship opportunities.
Top creatives, truckers to select Carte Blanche winners
The annual OOH contest issues its call for entries.
Zuckerberg announces data restrictions and potential bans
Facebook’s CEO lays out his plan to regain user trust, but app developers will see the leash tighten.
CRTC and global partners go spam hunting
While details remain thin, industry groups praise progress in the search for bad actors.
#DeleteFacebook trends, advertisers wait
The first signs of user backlash to the Cambridge Analytica scandal emerged Tuesday, but so far Canadian brands aren’t moving their ads.
Oath dives into header bidding-style app auctions
One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.
Spotted! Purex tackles hockey bag stink
A mobile locker room hopes to show old equipment can smell new again.
Google AdMob’s beta avoids the waterfall
The in-app ad platform tries a header-bidding-like approach to programmatic.
Canadaland Media’s branded podcasts debut with a hit
Earshot’s new DDX show is reaching the top of iTunes’ medical charts in Canada and the U.S.
MiC Roundtable: Shifting ad dollars to retailers
Speaking at a recent MiC roundtable dinner, Wrigley’s Dan Alvo explains how online ad spend will change and, in turn, shape consumer behaviour.
Reddit to offer native promoted posts in-app
The “front page of the internet” gives brands more access to a highly engaged part of its audience.
MiC Roundtable: Digital domination in an age of risk
In the third part of our discussion with industry experts, we explore the challenges that remain in marketing’s biggest investment area.
Apple looks back to mag business with Texture deal
Rogers Media and its U.S. counterparts are selling the “Netflix of magazines.”
