Kristyn Anthony
TV and digital outpacing print news: study
TV and digital outlets top sources for Anglophones, 20% of whom consider themselves news enthusiasts.
Survivor takes the week: Numeris
‘Hockey Night In Canada’ draws viewers in Toronto/Hamilton while ‘The Conners’ debuts on the charts for the first time this season, in Montreal.
Spotted! Joe Fresh tops itself
A two-storey transit shelter brings the brand to Montreal streets for an edgier appeal.
Internet expected to drive beauty ad spend
After two years of decline in print and magazine beauty ad spend, Zenith predicts e-commerce and digital platforms like Instagram will bring back ad dollars.
OLG tops radio despite a smaller buy: Media Monitors
Toyota creeps back into the top-five in Toronto while the travel industry makes a big splash in Montreal.
Bell Media partners with Facebook Watch
Now available in Canada, the social platform’s VOD service will carry a host of Bell brands in three to five-minute highlight clips.
Campari mixes it up with FrontRunner ad tech
For a Grand Marnier campaign, the brand created a virtual reality experience for the ears, turning the volume up on building cocktails.
Stingray more than doubles revenues in Q2
Canadian radio acquisitions drove the company’s growth this quarter, accounting for nearly 50% of overall revenue.
Spotted! Uniqlo freezes out Yonge and Dundas
The Japanese retailer created an icy atmosphere to test the limits of its winter gear.
ICYMI: A new CEO for ComScore, a new image for Facebook
Plus, senior journalists in Canada shuffle about as Andrew Coyne leaves Postmedia and Don Martin announces his retirement.
Sun Life keeps Rudy dancing with the Raptors
Expanding its sponsorship with the NBA champs, the health and wealth brand builds a new campaign on the importance of good advice.
Metro keeps it local, pairing with the Royal Winter Fair
Grocer’s campaign highlighting and attracting local vendors to its stores kicks off at the annual agriculture event.
Canadians tune in for CBC election coverage: Numeris
The pubcaster won the week with more than 2 million viewers to its election special, while NHL action drew in western markets.
Postmedia offers another round of buyouts in Vancouver
Unclear if layoffs will follow initiative designed to, ‘extend legacy runway, grow digital revenue and align cost structure,’ according to the company
Media Experts harnesses change with new data services
Audience and Analytics is the agency’s response to how data has disrupted traditional media buying.
