Loukia Papadopoulos
BuzzFeed to bring Complex Canada in-house from Corus
Aligning with last year’s U.S. acquisition, the media company hopes to elevate the popular youth culture brand.
TikTok becomes a TIFF partner for the first time
The collaboration includes a filmmaking competition focused on the platform’s recently launched AR creation hub.
Go RVing enlists Jon Montgomery to host new branded content series
In Brewdocking, the former Olympian and current Amazing Race Canada host will travel across Canada in an RV and sample local beers.
Echo power equipment carves out new sponsorship
Bell Media’s ‘A Cut Above’ has integrated the brand throughout the log carving show.
Epitaph Group names new head of planning and strategy
The agency is also restructuring as it picks up new clients and hits the 40 employee mark.
Sing Tao to stop print production in August
Canada’s largest Chinese-language daily newspaper is going digital.
Spotted! Mattel creates a life-sized Barbie world
The 30,000-square-foot World of Barbie even features a dream house, a laboratory, an airline, and a TV center.
Snap’s losses continue in Q2 despite user growth
Platform changes and macroeconomic challenges have resulted in a fairly steady deceleration in demand over the last year.
Polar launches new connected TV offering, rebrands as Nova
The company’s automated ad repurposing can now be used on a fast-growing platform.
St. Michael’s Foundation picks Epitaph as its media AOR
The hospital has picked three new agencies to lead the second year of the $1 billion “Humancare” campaign.
Banfield and Ethnicity Matters named AORs for National Arts Centre
The agencies will team up to handle media, creative and a strategic priority to drive diversity in the gallery’s spaces.
Shopify partners with YouTube to integrate video with ecommerce
A new feature will allow merchants to link directly to products from videos and live streams.
A&W becomes the official burger of the Toronto Blue Jays
A three-year deal will have the QSR increase its presence at the Rogers Centre and activate in-restaurant.
The Weather Network expands ad ops with new TV app
Currently available to Shaw subscribers, the app currently offers direct video and custom content for a hyper-local audience.
Pinterest adds to its shoppable features
A new API and tagging features continue the platform’s investment in connecting ads and commerce.
