Mike Connell
Indie Capital launches BIPOC Media Growth Program
Primarily funded by the Facebook Journalism Project, the initiative supports indie BIPOC-led news outlets in Canada.
Sportsnet to stream and broadcast Secret Dream Gap Tour
The broadcast marks a Canadian milestone, featuring PWHPA players across live game coverage, exclusive content and cross-platform promotion.
Overactive Media continues to evolve
The Canadian esports company announces multiple partnerships, a rebrand and a look at its new Toronto-based HQ.
Behind the buy: Neutrogena hikes up ad spend in Quebec
UM built a full-funnel campaign for the skincare brand to extend awareness and trigger sales in the province.
ICYMI: DAC Group lands Fitlight
Plus, Pattison Media launches a self-serve platform, BuzzBuzzHome is acquired by Zonda and COMMB launches a virtual event series.
Behind the buy: ACE Bakery reinvests in its brand
Union Creative moves away from TV and goes digital-first to build awareness beyond ACE’s flagship baguette.
Tele-Quebec turns to CBC to handle national sales
The national and provincial public broadcasters are teaming up to help compete for media dollars outside of Quebec.
Behind the buy: Expedia’s biggest brand spend in five years
The new cross-media campaign tries to rebuild consumer confidence in travel.
Despite drop in viewers, Oscars take the top spot: Numeris
Despite leading the national TV rankings, viewership for this year’s Academy Awards was down.
Twitter opens up Spaces
Twitter addresses accessibility and layers on additional components to improve the Spaces experience.
CDPQ and CVC acquire majority stake in BlueFocus International
The new global group encompasses Vision7’s Cossette Media and represents continued tech, data, and talent expansion.
Goodfood stays hungry: Media Monitors
The online grocer was strong in both Toronto and Montreal, with dealer associations and government respectively retaining categorical leads.
Verizon sells off Verizon Media
The acquisition allows Verizon Media to focus on continued digital media growth.
OMG…a new Canadian media company
Overstory Media Group is a west-coast based initiative focused on building local news across the country.
Narcity launches self-serve ad platform
The media company’s new ad platform provides SMEs with the ability to target millennials and Gen Z audiences locally.
