Mike Connell
Havas Media picks up Keurig Dr Pepper
The media agency has won both the beverage brand’s Canadian and U.S. media business.
Spotted! McCormick Canada shines a light on its brands
The light show finalizes the “My Home is Canada” campaign featuring the Club House, Billy Bee and French’s brands.
Dairy Farmers of Manitoba pivots media to support restaurants
The agricultural association tries new tactics, providing free ads to support local restaurants in the province.
Why Nesto is banking on the benefits of TV
The challenger mortgage broker had been relying mostly on performance, but has reached the point where it needs reach.
Hivestack layers in intent data with Bombora deal
The programmatic DOOH DSP is responding to a 21% growth in its B2B ad category.
Verizon Media adds Place Exchange to programmatic offering
Adding the SSP, which recently expanded into Canada, makes Verizon one of the largest suppliers of premium DOOH in North America.
Are agency and advertiser priorities aligned?
The 2021 Myers Report shows where clients and their media agencies may disagree on the importance of certain investments.
Mediacom named media AOR for OLG
The agency’s momentum from 2020 continues with one of the country’s biggest media spenders.
Grammy’s falter in national TV ratings: Numeris
The award show failed to make the top five broadcasts in Canada, and only made the list in two urban markets.
Lotteries buy the top in Toronto: Media Monitors
OLG maintains the top spot in Toronto, governments surge again in Montreal and automakers continue to rise in the radio ranks.
Ad spend from telcos could be primed for growth: report
A forecast from Zenith suggests the launch of 5G and new devices could have the sector above 2019 by the end of the year.
RBC reups its relationship with HGTV’s Bryan and Sarah Baeumler
The financial services brand banks on the network’s number one series to promote its digital tools and services.
GroupM tops Canada’s 2020 media billings: Comvergence
Mediacom, Mindshare and Wavemaker had the highest net new business in a year where Rogers, Uber and HBC were the big accounts on the move.
COBS bakes more digital into doughnation day
The bakery brand harnesses an always-on digital play and mobile pre-roll to ensure local penetration.
Media and IDFA: Returning to responsible advertising
Apple’s new privacy framework will bring changes, but leaders from across the industry also noted some key opportunities.
