Stephanie Marcus
Toronto Blue Jays sign big deals with TheScore Bet and Mary Brown’s
The long-term deals include broadcast, stadium signage and bars and concessions at the Rogers Centre.
Online News Act will make big tech negotiate ad deals with outlets
The Online News Act would allow media outlets to bargain collectively with tech giants.
SMI releases suite of tools to offer more insights into ad pricing
The Canadian Pricing Intelligence Suite addresses the need for better visibility into cross-screen spend and pricing.
The Oscars win with viewers: Numeris
The awards show dominated the ratings nationally and in almost every English market.
Toronto Blue Jays renew partnership with Valvoline Canada
Valvoline says the deal will help extend its reach with Canadian vehicle owners.
Ontario Tourism tops charts in Toronto: Media Monitors
In Montreal, the Government of Quebec was once again the top advertiser.
FanDuel signs exclusive content deal with TSN
The online gambling company’s content will be integrated across TSN’s platforms via in-game broadcasts, digital marketing, mobile apps and co-branding opportunities.
Nielsen brings open web ad measurement to Canada
The upgraded identification system measures digital campaigns for the open web alongside the integrations already in place for walled gardens.
Bell joins Athletics Canada and Swimming Canada’s marketing partnership
The partnership aims to create marketing and sponsorship opportunities by enticing brands to engage with one of Canada’s most popular Olympic sports.
Studio71 promotes Jason Kotack to lead Canadian operations
Longtime EVP Jordan Bortolotti steps down due to a family illness.
St. Joseph Communications acquires data-driven publishing platform
Assembly Digital optimizes content experiences and ad placement based on real-time reader behaviour.
Online betting company 888 Holdings picks Cairns Oneil as AOR
The agency will be responsible for media buys and increasing brand awareness.
Postmedia and Covers launch sports betting content partnership
The partnership aims to help bridge the gap between traditional media and sports betting in Canada.
Pattison Outdoor adds Kamloops Airport to its portfolio
The out-of-home company strengthens its footing in Western Canada
The Good Doctor takes top spot: Numeris
Star Academie continues to dominate the Francophone market.
