Stephanie Marcus
Blockthrough partners with Scope3 to reduce the carbon footprint of ads
The “low carbon ad product” came from the discovery that adblocker-friendly ads already had fewer emissions.
Most Canadians remain ‘very concerned’ about data privacy
A new survey from the GDMA and CMA found worries remain high, despite some increased comfort with sharing data.
Who are the most trusted SSPs?
Magnite, Verve Group, Sovrn, and Google AdExchange topped Pixalate’s indexes.
9-1-1: Lonestar holds top spot for third consecutive week: Numeris
Monday has become a must-see TV night in Canada.
TruShield targets entrepreneurs with Toronto Raptors contest
One small business will receive an ad package valued at $36,750.
Starcom tops Canada’s 2021 media new business rankings
The total value of account wins in Canada was $835 million, according to COMvergence.
Planet Fitness takes top spot in Toronto: Media Monitors
PC Optimum also made a jump in both Toronto and Montreal.
How Global’s The Morning Show rose to the top of the ratings
Since expanding the national program in 2019, Corus has grown its audience by taking “the temperature of the day” among viewers.
20 brands are activating at the NHL Heritage Classic pregame festival
OLG, Clorox and SkipTheDishes are among those that helped increase sponsors by 55%.
The Body Shop picks Jungle Media as AOR
The agency will handle the retailer’s buying needs as it grows its presence across North America.
OLG gets sports-betting sponsorship with NHL
The league’s first sports-betting partnership in Canada will help the crown corp promote Proline as new competitors come to market.
Stagwell continues to see major growth in Q4
The holding company generated a record $75 million in new business in the fourth quarter.
9-1-1: Lonestar holds the top spot again: Numeris
The series and three other CTV dramas dominated the primetime ratings across Canada.
Media.Monks taps Michelle McGrath to build up its data practice in Canada
S4 taps the founder of Lens10 to replicate her success with teams across the country.
Virgin Plus tops charts in Toronto and Montreal: Media Monitors
Subway also boosted its radio buys in both cities.
