Val Maloney
AToMiC takeaways: innovation gets integrated and moves beyond the ‘gizmo’
The co-chairs of Wednesday’s award show share some spoiler-free thoughts on this year’s entries.
SlimCut expands into social with launch
The company has introduced SlimCut Social, connecting branded content with premium publishers.
Lowe’s Canada consolidates media portfolio
The account has been shifted entirely to Sid Lee Media.
CBC goes for the X factor with OTT service
GM and CRO Jean Mongeau on the pubcaster’s upcoming English-language OTT service.
RBC adds national sponsorship reach with Live Nation deal
CMO Mary DePaoli on what the new partnership adds to the financial co’s sponsorship mix.
Sportsnet gets into esports with ESL partnership
A big audience of gamers draws in Sportsnet NOW and Sportsnet 360.
Lindsay Pattison says transformation is coming at GroupM
The media investment company’s new chief transformation officer on getting the GroupM agencies working together.
Execs out in shuffle at Starcom Mediavest|Spark
Three high-ranking staff have been let go at the agency’s Toronto office.
Study finds under 50% of its impressions viewable and valid
All marketers measured in a new bot fraud study from the ACA had invalid traffic in their campaigns.
Jordan Banks readying to leave Facebook
The Canadian managing director has been in the role for the past seven years.
What does Olympic affiliation do for a brand?
CBC/Radio-Canada asked Canadians their thoughts about brand affinity and the Olympics, as well as which categories make the most sense at the games.
AOL Canada’s Marla Natoli chosen for Cannes ’17 See It Be It
The video and mobile director will attend special creative masterclasses aimed at accelerating the careers of women in the industry.
Johnsonville taps Hamilton for first Canadian stadium deal
The sausage company has signed a deal with the Hamilton Tiger-Cats and Tim Hortons Field.
TVA retains SAQ account, revamps its custom title in print and online
The Quebec Crown corporation has consolidated its print titles and enhanced its digital offering to reach a younger audience online.
Toronto FC added to roster of Sonnet sports partners
The insurance company has signed a deal with the MLSE soccer club with activations starting at BMO Field later this month.
