Interactive
MediaCom Canada clients get first dibs on Xbox app opps
The deal includes pre-roll and interstitial video ads on newly-launched entertainment apps on the system.
NABS invites you to have a quickie with an exec
The organization’s second Speed Mentoring event will feature mentors from agencies including MediaCom, Cossette, PHD and Starcom MediaVest Group.
Ikea wants to get to know you
The retailer has taken to the streets with caffeine handouts to better understand its consumers’ home lives.
MiC’s Global Tour: social media/interactive
Lucas Steinman at Vizeum weighs in on Coca-Cola’s puzzler in Israel and Brazil’s Facebook-powered car.
Benefit Cosmetics mixes it up
The beauty brand launches a poster campaign with an added gifting twist.
Microsoft adds 14 content partners with latest Xbox Live update
Expanded OTT television and video content will be made available to Canadian subscribers, including MLSE sports channels, Rogers On Demand and MSN Canada.
Ford and Canon get interactive with Cineplex
The pre-show ads, which appear in theatres across the GTA, allow moviegoers to interact with the brands using their mobile devices.
Marketing a band 101
MiC talks to the people behind South African indie band The Parlotones, who have worked with KFC, Volkswagen and even a winemaker.
How to be a record-breaking brand
MiC speaks with Guinness World Records and UM’s Shelley Smit about the value of creating the largest cakes or having the most Facebook likes.
Notes from the Mediascape: SocialSamba brings TV characters to life
The US-based company creates personalized, real-time conversations with fictional show characters and their fans.
Play Taxi Media expands to Toronto and Calgary
The Vancouver-based media co adds cities for its interactive touch-screens on the back of taxi passenger seats.
Cineplex pilots in-cinema interactive ad product
The new venture will allow movie-goers to interact directly with the ads that appear during a film’s pre-show.
Microsoft expands Xbox Live TV experience
Rogers and Astral sign on to distribute content through the gaming console as part of a major international expansion.
App-etite: Corus explores mobile music
The radio broadcaster launches an interactive app for its online and radio music service, ExploreMusic.
Newfoundland & Labrador make time fly
The province’s tourism co takes advantage of the area’s quirky time zone with a Facebook sweepstakes created in partnership with WestJet.
