Interactive
Notes from the Mediascape: SocialSamba brings TV characters to life
The US-based company creates personalized, real-time conversations with fictional show characters and their fans.
Play Taxi Media expands to Toronto and Calgary
The Vancouver-based media co adds cities for its interactive touch-screens on the back of taxi passenger seats.
Cineplex pilots in-cinema interactive ad product
The new venture will allow movie-goers to interact directly with the ads that appear during a film’s pre-show.
Microsoft expands Xbox Live TV experience
Rogers and Astral sign on to distribute content through the gaming console as part of a major international expansion.
App-etite: Corus explores mobile music
The radio broadcaster launches an interactive app for its online and radio music service, ExploreMusic.
Newfoundland & Labrador make time fly
The province’s tourism co takes advantage of the area’s quirky time zone with a Facebook sweepstakes created in partnership with WestJet.
Virgin Mobile Canada partners with MuchMusic
The music and mobile brands launch a new retail store with a supporting print, OOH and in-store campaign.
Sirius shows its face for music
The radio broadcaster launches a game-based campaign aimed at ramping up its social media presence.
The changing world of measurement
IAB Canada research director Steve Rosenblum blogs day one of the Audience Measurement 6.0 Symposium in New York.
PwC reveals media spend forecast
Canada is set to outpace the US over the next five years, according to the report.
CRTC on regulating Netflix: more research is needed
A fact-finding consultation appears to be the main item on the regulator’s menu, says chair Konrad von Finckenstein.
Rogers, Netflix square off in Banff
Rogers Cable VP David Purdy warns US-based OTT digital platforms don’t have Canadian content creators’ best interests at heart.
Talking about the future in the wild west
MiC talks digital (and watches some bull riding) with Olive Media president Simon Jennings at its annual party in this video interview.
MMVAs boost branded content
This Sunday’s show features the most sponsors ever for the awards, including Coca-Cola, H&M and RIM.
Next Media Stars: Steven Kim
The Starcom digital strategist talks reaching youth, Pokemon and Nintendo.
