How to be a record-breaking brand

MiC speaks with Guinness World Records and UM’s Shelley Smit about the value of creating the largest cakes or having the most Facebook likes.

Hashtag killer SocialSamba

Notes from the Mediascape: SocialSamba brings TV characters to life

The US-based company creates personalized, real-time conversations with fictional show characters and their fans.


Play Taxi Media expands to Toronto and Calgary

The Vancouver-based media co adds cities for its interactive touch-screens on the back of taxi passenger seats.


Cineplex pilots in-cinema interactive ad product

The new venture will allow movie-goers to interact directly with the ads that appear during a film’s pre-show.


Microsoft expands Xbox Live TV experience

Rogers and Astral sign on to distribute content through the gaming console as part of a major international expansion.

ExploreMusic app

App-etite: Corus explores mobile music

The radio broadcaster launches an interactive app for its online and radio music service, ExploreMusic.

Newfoundland and Labrador contest

Newfoundland & Labrador make time fly

The province’s tourism co takes advantage of the area’s quirky time zone with a Facebook sweepstakes created in partnership with WestJet.

Virgin and Much image

Virgin Mobile Canada partners with MuchMusic

The music and mobile brands launch a new retail store with a supporting print, OOH and in-store campaign.

Face the Music

Sirius shows its face for music

The radio broadcaster launches a game-based campaign aimed at ramping up its social media presence.


The changing world of measurement

IAB Canada research director Steve Rosenblum blogs day one of the Audience Measurement 6.0 Symposium in New York.


PwC reveals media spend forecast

Canada is set to outpace the US over the next five years, according to the report.


CRTC on regulating Netflix: more research is needed

A fact-finding consultation appears to be the main item on the regulator’s menu, says chair Konrad von Finckenstein.


Rogers, Netflix square off in Banff

Rogers Cable VP David Purdy warns US-based OTT digital platforms don’t have Canadian content creators’ best interests at heart.


Talking about the future in the wild west

MiC talks digital (and watches some bull riding) with Olive Media president Simon Jennings at its annual party in this video interview.

H&M wristband lineup

MMVAs boost branded content

This Sunday’s show features the most sponsors ever for the awards, including Coca-Cola, H&M and RIM.