Mobile
ICYMI: Torstar names new SVP, Spacing creates a podcast
Plus, Amazon has brought its connected devices to Canada.
Reader’s Digest redesigns for viewability
Sales head Ashley Leon said there has been a focus on “cleaning up” the site’s ad environment in order to create better load times.
CSB prepares to expand with Stadium Digital acquisition
Canadian Soccer Business will now be able to function as a full-service media and partnership business, according to its CEO.
The Globe and Mail launches cannabis news service
The Report on Business Cannabis Professional is a subscription service aimed at giving industry insiders the scoop on the growing cannabis industry.
Instagram expands shopping to Stories
The app has also added shopping to its “Explore” page, giving users a separate area to browse brands and their products.
Volkswagen gets immersive (and shoppable) on Snapchat
An AR campaign was created for the redesigned 2019 Jetta in order to capture a younger audience.
St. Joseph dives deeper into AR with Mitsubishi
The media company paired with Mitsubishi to create its first ‘object-based’ AR project.
ICYMI: Newstalk strikes Waze partnership
Plus, Notable has made another acquisition, and APTN was renewed for a five-year term by the CRTC this week.
CBC and Snap pair for two new programs
This is CBC’s first dive into long-term series on Snapchat, as opposed to event-centered programming.
Facebook plans expansion of Flight Ads
Airlines will now be able to target to users who have shown an interest in taking a trip through visits to websites and apps.
AccuWeather strikes location partnership with Foursquare
The new feature will make ads more contextual and targeted.
Apex Mobile inks data partnership with Kochava
The company saw more than 500% growth in 2017.
The skinny on Canadian social media habits
According to Media Technology Monitor, growth in social media usage has stagnated for Canadians.
Daily active users shrink, revenue grows for Snapchat
News of the user decline saw the company’s stock take a small hit.
How Freckle wants to change the data exchange
Users can control how much of their data goes out to brands and receive payment for their information.
- Lesley Conway named head of Walmart Connect
- UM named media agency of record for 7-Eleven
- Microsoft shuts down its DSP, shifts focus to own AI-powered ad platform
- Endy partners with WNBA in the brand’s largest sponsorship deal to date
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
