Mobile
Twitter’s new video ads positioned for brand safety
The social platform teams with GroupM in Canada on new pre- and mid-roll options.
How Hopper’s Stories strategy paid off
Growth manager Simon Lejeune said strategies are tricky for mobile-only companies.
BBM Messenger taps Tapped for Canadian ad sales
The Toronto firm looks to monetize the messenger app’s affluent, mostly urban audience.
Evolve Media reworks its flagship female site
EVP Walder Amaya on how Divine.ca’s new editor means a return to the site’s roots.
Messaging tops Canadian mobile minutes: study
A growing number of Canadians are spending their online time on mobile, but messaging apps far outweigh social apps in time spent.
Four data takeaways from MIXX Canada
IAB Canada’s annual event featured speakers and panels debating what data points are the most useful for advertisers and how it’s changing the way agencies work.
Spotify gaining in the battle for listeners: study
According to the MTM’s newest report, the streamer is making big gains, and almost half of users opt for the ad free option.
Streaming TV on smartphones saturating: study
A new study by the MTM found that streaming TV and SVOD services has remained unchanged from last year, and users would still prefer a larger screen.
Crackle signs with Cue Digital Media
The deal marks the first ad representation deal for Canada in the market.
TheScore’s app update focuses on discoverability
The mobile-first sports media company has divided its main interface to provide deeper coverage and will soon test new ad units to go with it.
GroupM updates viewability standards for mobile age
With mobile consumption habits now in mind, the WPP agency has declared that a video no longer needs sound – or to be user-initiated – to be counted as viewable.
Facebook and Mediabrands Insights partner on data
Director of analytics and insights Leith Higdon said the approach will help clients understand when Facebook marketing is most effective in generating sales and brand lift.
Snap revenue up, but so are losses
The social media company added to its daily active user count in the second quarter.
Canadian mobile messaging growth to slow: report
According to the latest numbers from eMarketer, more than 67% of Canadians will use OTT messaging this year.
Facebook adds original video content with Watch
With its new platform, now available as a limited test in the U.S., the social media giant has unveiled more details on its original content strategy.
