Mobile
NHL and MLB team up for digital deal
The unusual partnership will see the MLB’s Advanced Media division share tech across the NHL’s digital platforms.
Pan Am Games’ CBC closer nets 2 million viewers
Overall, 63% of Canadians watched at least part of the event on CBC and Radio-Canada.
TheScore sees user boom in Q3
Founder and CEO John Levy on when he expects the company to turn a profit.
Doritos ‘deepens’ its gamification strategy
The brand has launched a mobile-only game inviting consumers to go inside one of its new chip products.
Data Dive: How teens view your content online
Canadian teens are most likely to say they want to be famous online, according to research from UM.
CBC extends Pan Am games broadcast
The broadcaster has added to its primetime and daily coverage of the third-largest global sporting event.
Why stop at video? Much adds a podcast
Much Digital Studios has announced the launch of The Mike on Much Podcast.
Mobile-only audiences on the rise: report
Canadians are most likely to do their banking online while Americans consume more weather and health on mobile, according to a recent comScore report.
CraveTV sets wide-release date
Bell Media’s streamer will soon be made available to all Canadians.
Blog: Introducing the technology agent
Chris Williams suggests a third-party technology agent could help advertisers set and assess quality objectives for digital media plans.
Elle Canada, Sally Hansen nail down partnership
The magazine has launched a multi-platform campaign with the nail polish brand aimed at aligning nail polish with fashion as well as beauty.
Challengers rise to YouTube’s game
Facebook is one of several companies investing in the development of video ad models to lure content creators and brands into their space.
Conrad Black blasts Godfrey in Postmedia investor call
The former media baron gave Paul Godfrey, his friend of 40 years, an earful during Postmedia’s quarterly conference call.
Twitter adds to mobile offerings
Twitter has added three new products to help brands promote their apps on its platform.
Facebook changes meaning of a click
The company has updated its definition of cost-per-click, and will be optimizing the site to serve ads to those likely to interact with the ads.
