Mobile
How beacons can beckon buyers
PCG CEO Deborah Hall and Juice Mobile’s Neil Sweeney on the best practices around the emerging tech as it reaches retailers in Canada.
Amazon launches short-form video hub
Gaming, beauty, music and movies are among the categories represented on the video site.
Clear Channel’s plan to connect with mobile users
New interactive capabilities on the company’s OOH surfaces are coming to Toronto.
Why Bell Media wants The Loop to be the Buzzfeed of Canada
The redesigned site aims to target a younger, more share-happy audience with original, short-form video content with a Canadian spin.
Next stop for Netflix: world domination?
Netflix’s latest quarter results and how its aiming to reduce theatre to airing times through new deals with companies like Disney.
PayPal’s first major Canadian push
The company is testing a new campaign in Toronto, launching with a coffee giveaway in the city this week.
Twitter makes buying with tweets easier
How the company is diving deeper into the e-commrece space with the acquisition of CardSpring.
Are originals still hot? Media reaction to XES closing
OMD’s Sean Dixon and UM’s Matt Ramella react to Microsoft closing the unit, and what it means for the originals market overall.
Maker Studios adds former AOL exec to c-suite
Charles Gabriel makes the jump to a newly created role at Maker after serving as SVP of global video sales at AOL.
Yahoo bringing mobile strategy to Canada
Featuring swipes instead of scrolls, Yahoo! is launching its visually focused Android app in the country.
World Cup by the numbers: who was watching, and how
The CBC reports that an average of 4.9 million tuned into the final game on Sunday, making it the most watched match in Canadian World Cup history.
Rdio solidifies Canadian strategy with key hire
Michael Orrbrooke is joining the company as GM in Canada, providing more direct leadership for a market the company calls important to its global presence.
Seven World Cup takeaways: blog
The top marketer and media lessons Jake Norman, president and CSO of Mindshare learned while consuming this year’s World Cup.
Twitter gives advertisers new level of access
With its new activity dashboard, the social media company is allowing clients to dive deeper into how their tweets are performing.
Small cities not working for Metro
The paper versions of the London, Regina and Saskatoon editions will stop printing this Friday, but content will continue online.
