News
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
Pluto TV adds CBC, Reuters and CNN channels
The FAST service is adding local and international coverage in an effort to strengthen its news offering.
Rogers launches streaming audio platform
The new app, Seekr, will offer advertisers digital and audio sponsorship and integration opportunities.
CBC reports record numbers for the Paris Paralympic Games
Canadians spent an average of 1.2 million hours a day watching the Games, an increase of 119% from Tokyo 2020.
Media Moves: Wondery, TSN, Food Network strike new deals
To keep you in the loop, here are some of the sponsorship and ad news breaking this week.
Postmedia Studios launches with goal to create original content
The company is working with Contend to create series based on true Canadian stories.
MiQ and NielsenIQ partner on data solution to prove media ROI
The new tool, MiQ Commerce, intends to track the effectiveness of a campaign across platforms in almost real time.
TD’s new OOH is only visible to those with colour blindness
The activation promotes a tool that makes the internet more accessible.
Canadians aren’t affected by ads near controversial news: report
A ThinkTV report also found that 94% believe homegrown news is important.
Bell Media launches TSN on Prime Video
The company says French-language channel RDS will also be available for Prime members soon.
Raymond James inks deal with Rugby Canada
The investment company will be the presenting sponsor of the U20 women’s team.
eBay moves global media business to iProspect
The account, which was previously with EssenceMediacom, is now being handled by the Dentsu agency.
Snapchat looks to grow ad business with brand-sponsored messages
The new ad unit will allow brands to share content with users in their messaging feed.
Only a third of youth consume news today compared to half in 2022
The most recent MTM Jr. report looks at how the youngest Canadians interact with news.
Corus Entertainment strikes new amendment to debt repayment plan
The current deal also includes requirements to use any excess cash to repay outstanding balances on the debt
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
