Out Of Home
Spotted! KitchenAid downsizes for new target
The appliance company’s pop-up food shop in downtown Toronto is targeting urban millennials through a lifestyle push.
Fairfax acquires majority stake in Rouge Media
The OOH company’s president and CEO on what the investment will mean for his team.
COMB, OMAC announce new certification program
Responding to the challenge of the skills gap, the OOH industry bodies have launched a program aimed at educating the entry-level planner and buyer.
Pattison Onestop adds over 100 screens
The digital OOH company has signed with GWL Realty, adding faces in Calgary, Toronto and Vancouver. (Toronto’s Commerce Court pictured.)
Spotted! Dory keeps swimming
Walt Disney Studios Canada is promoting the fish-filled sequel with a mobile tank ahead of this Friday’s release.
Maxus sends its employees packing (in a good way)
As part of a millennial retention strategy, the media company is sending a group of its employees on a global exchange with its other offices worldwide.
OOH trends upwards to start 2016
Outdoor advertising was up 6% in the first quarter of this year, according to OMAC.
New company makes DOOH programmatic
Launched by former Newad employees, Campsite is currently testing its self-serve platform with Cadreon and Zenith.
Spotted! An X-Men-worthy photo op
20th Century Fox is taking to the streets of the GTA to get the word out about X-Men: Apocalypse.
Spotted! Travel through the looking glass
We’re all mad here as Disney teams up with a YouTuber and others to immerse users in Wonderland.
Raptors three-pointers to continue to light up Union Station
Thanks to some electric play by the Toronto team, Union Station commuters will continue to see score updates on circular columns on the GO York Concourse.
Airport games win at Billy Bishop
Zulu Alpha Kilo just won Black’s Billy Bishop contest after devising a 900-foot-long hopscotch board for client ParticipAction.
Union Station screens to live-feed Raptors’ game updates
Six Clear Channel Canada columns will display real-time scores from the team’s game tonight.
Carte Blanche winners for Toronto, Western Canada
The Astral OOH awards for the Montreal market will be announced on May 26.
TSN launches tournament takeover
The sports channel has launched its first station domination, promoting an upcoming set of tournaments.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
