From CARD: Media’s evolution for 2021
Alex Panousis and Ishma Alexander-Huet offer their view of 2020 trends that may endure into the new year.
Alive partners with Assembly in digital publishing deal
The print publisher looks to grow its digital presence among health and wellness readers
SJC Media takes over sales for Maclean’s, other mags
After buying the last of Rogers Sports & Media’s consumer titles last year, SJC Media brings direct sales in-house.
From CARD: Buyers plan to stop the degradation of local media
Will there be a paradigm shift toward creating a more sustainable media ecosystem in the years to come?
Local papers respond to print disruptions with new sub options
Les coops de l’information publications are promoting new digital subscriptions after weekday news goes online only.
Postmedia redesigns its community news websites
The update includes new ad inventory and faster load times for a combined audience of 2.7 million Canadians.
Sing Tao’s digital evolution brings ecommerce success
High conversion rates show a “solution-based model” is reaching the Chinese-language media company’s highly engaged audience.
Ad spending in Canada dropped 14.1% in 2020: Group M
But digital spend soared past 50% share for the first time, according to the global media agency network’s annual study.
Amex highlights resilience with Globe series
The content marketing campaign further aligns the brand with small businesses.
Canadian ad spend to drop 6.2% in 2020: WARC
The international organization says print took a particularly bad hit, while online investment saw increases.
How national newspapers are filling the ad void
Traditionally big ad spenders have cut back in print, but some categories have stepped up while publishers rely more on non-advertising revenues.
New music mag Next reaches out to youth
A new monthly from Michael Hollett aiming to find readers through free home-delivery distribution.
A glimpse into South Asian Canadians’ media habits
Vivintel provides insights into social and traditional media consumption in Toronto, Vancouver, Edmonton and Calgary.
ICYMI: Metroland gets into parcel delivery, Twitter lets Fleets fly
Plus, Instagram’s Reels and Shop tabs get a home and a Bell Media radio station changes the frequency.
Cook It signs on as Zeste’s first multiplatform sponsor
The meal kit service partners with Groupe TVA’s foodie brand, which has been growing beyond its specialty TV origins.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
