Canadians’ trust in news could herald a boost in spend
Spending in newspapers is expected to be stable, but digital spending around news content could increase.
Newspapers go blank to pressure Google and Facebook
The Toronto Star, National Post and nearly 100 other papers show what might happen if tech giants don’t pay for the content they generate ad revenue from.
KO Media brings Elle Decoration to Canada
The interior design publication will be sent to existing Elle Canada and Elle Quebec subscribers amid a spike in local interest for the category.
Postmedia ad declines push revenue down 25.4% in Q1
The company has been working to grow relationships with small businesses to offset continuing drops from other advertisers.
ICYMI: Competition Bureau closes Postmedia-Torstar investigation
Plus, iHeartRadio has a new national brand and Quibi’s content may have a home on Roku.
Torstar and Golf Town partner to buy SCOREGolf
The acquisition will give advertisers greater access to a growing and highly-engaged audience of golf enthusiasts.
Toronto Star to launch new Sunday section
‘Together’ will focus on the best of the city in response to readers and advertisers’ appetite for more positive news.
From CARD: Media’s evolution for 2021
Alex Panousis and Ishma Alexander-Huet offer their view of 2020 trends that may endure into the new year.
Alive partners with Assembly in digital publishing deal
The print publisher looks to grow its digital presence among health and wellness readers
SJC Media takes over sales for Maclean’s, other mags
After buying the last of Rogers Sports & Media’s consumer titles last year, SJC Media brings direct sales in-house.
From CARD: Buyers plan to stop the degradation of local media
Will there be a paradigm shift toward creating a more sustainable media ecosystem in the years to come?
Local papers respond to print disruptions with new sub options
Les coops de l’information publications are promoting new digital subscriptions after weekday news goes online only.
Postmedia redesigns its community news websites
The update includes new ad inventory and faster load times for a combined audience of 2.7 million Canadians.
Sing Tao’s digital evolution brings ecommerce success
High conversion rates show a “solution-based model” is reaching the Chinese-language media company’s highly engaged audience.
Ad spending in Canada dropped 14.1% in 2020: Group M
But digital spend soared past 50% share for the first time, according to the global media agency network’s annual study.
