Canada’s economy drives improved ad spend: Zenith
The global media agency networks are in agreement that digital will lead the way on ad spend growth.
Jane Francisco: There’s a new kind of EIC in town
The Canadian leading Good Housekeeping says the Canadian magazine industry could learn from its neighbours to the south and explains why she goes on sales calls.
On Postmedia’s print shakeup: “This is not palliative care”
Company president Andrew MacLeod said there is a light at the end of the tunnel, but Postmedia needs to shed weight to get there.
Postmedia and Torstar to swap and shutter papers
More than 30 community and commuter newspapers, including 24 Hours, were traded between the two companies in a non-cash transaction.
Who is the modern Canadian news consumer?
A new study by the MTM shows that Canada’s most active news readers skew older, are more educated and more affluent.
Toronto’s Now mag takes the crowdfunding route
With print revenues in decline, the free weekly looks for “a little love” from readers.
Le Devoir pursues La Presse’s print fans
Capitalizing on the shuttering of La Presse’s Saturday edition, an ad campaign and new print magazine vie for subscriptions.
Falling print revenue dogs Yellow Pages in Q3
CFO Ken Taylor said the company no longer anticipates it will finish 2017 with overall digital revenue growth.
Even millennials still use print flyers: study
A new Metroland and Brandspark study by Metroland shows that millennials also aren’t totally ditching print flyers.
Ad revenue decline leads to Q3 loss for Torstar
Overall revenue for the company dropped 10% year-over-year.
Indochino signs revenue share deal with Postmedia
Future revenues and possible equity are exchanged for $40 million in ad inventory.
Postmedia redesigns Sun digital properties
The new apps and websites come with more flexibility in ad formats, including contextual ads.
St. Joseph announces luxury-focused men’s Title
The aptly named Title will replace Men’s Fashion with greater focus on lifestyle content.
The Book For Men opens up its back cover for ads
Sales director Kyle Bodnarchuk said there is still a market for print with luxury advertisers.
Print revenue continues to decline at Postmedia
The company reported a profitable fourth quarter and fiscal year, but as financial results revealed, print revenue continues to dwindle.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
