Michael Beckerman on the new conversations Torstar is having with advertisers
The company’s chief client officer is the second participant in our annual Wish List.
EllisPark.co brings Elle Gourmet to Canada
This marks the first time the magazine will debut in the North American market.
Canadian ad market to grow by 27% by end of the year
Magna’s 2021 ad forecast puts the country’s growth ahead of the global rate.
GroupM forecasts faster ad industry growth than previously expected
Digital will continue to control the largest portion of ad spending while TV remains an important medium for brands.
Why Twenty Two Media’s expansion is focused on sponsored content hubs
A new managing director is among those the publisher is adding to its team to take advantage of the new brand opportunities it sees.
Loblaw brings the PC Insiders Report back to print
The largest program the company has run behind its magazine capitalizes on both cross-platform consumption and a desire for normalcy.
People Moves: Bell makes another round of layoffs
Plus, Lynn Chambers joins Twenty-Two Media and Pratico Media adds to its strategy team.
ICYMI: Quebecor taps Optable for privacy-safe ad options
Plus, Ideon to rep ad sales for Tribute Entertainment and The Toronto Star gets a redesign.
Postmedia’s revenue grows in Q4, but ends year in a loss
The results led CEO Andrew MacLeod to once again call on the government to deliver on its promise to regulate “global digital giants.”
Torstar names Brandon Grosvenor as CRO
The former Microsoft and Postmedia exec will lead ad revenue efforts across the company.
News Media Canada shares the truth delivered by newspapers
A campaign for National Newspaper Week is running in over 350 outlets, supported by OOH targeting small communities.
IGA and Ricardo are starting home ec classes for grown-ups
The grocer is leveraging the media platform to address an emerging deficit in basic food management skills.
What SJC has planned for the new Canadian Business
EIC Charlotte Herrold talks about a relaunch that will bring more focus on the “innovation economy,” along with new sections and advertising opportunities.
CMDC begins a new push to champion local media
A World News Day campaign is step one in the organization’s efforts to lead conversations about investing in trusted outlets.
