Postmedia revenue declined 3.3% in Q2
Digital revenue grew by 14.5%, though print circulation and print advertising declined.
Postmedia and Covers launch sports betting content partnership
The partnership aims to help bridge the gap between traditional media and sports betting in Canada.
Ad revenue up by 19.5% at Quebecor in Q4
The company had increases across the business, including from TVA and in-house agency Qolab.
Canadian Boomers are still embracing traditional media
MTM’s latest report shows that Boomers are still a big influence in society and the marketplace.
Postmedia to acquire Brunswick News from Irving
The move represents the end of the Irving group of companies’ long presence in the media industry.
Canadians spend 21 hours a week watching TV and video content
Vividata’s winter survey also finds that audiences for connected TVs, news media and audio streaming are on the rise.
Exclusive: Globe and Mail makes significant investment in finance and business products
The publication is undergoing a multi-million dollar investment, beefing up its reporting team, adding new AI tools and enhancing its coverage.
Kruger partners with House & Home to reach the design-savvy
Custom content extends beyond print and digital into homes, with a new line of Scotties boxes designed by H&H’s chief designer
Search and social drives digital ad spending even higher
According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.
Most-read of 2021: Media Companies
From major players to independent local news publishers, the MiC readers were most interested in.
Michael Beckerman on the new conversations Torstar is having with advertisers
The company’s chief client officer is the second participant in our annual Wish List.
EllisPark.co brings Elle Gourmet to Canada
This marks the first time the magazine will debut in the North American market.
Canadian ad market to grow by 27% by end of the year
Magna’s 2021 ad forecast puts the country’s growth ahead of the global rate.
GroupM forecasts faster ad industry growth than previously expected
Digital will continue to control the largest portion of ad spending while TV remains an important medium for brands.
Why Twenty Two Media’s expansion is focused on sponsored content hubs
A new managing director is among those the publisher is adding to its team to take advantage of the new brand opportunities it sees.
