Radio
Telcos boost radio investment in Toronto: Media Monitors
Fido buys big, online grocer Goodfood hits the top spot in Toronto, and insurance providers make a mark in Montreal.
ICYMI: Google’s FLoC is now open for testing
Plus, Spotify acquires a Clubhouse competitor and Hivestack further extends its reach in U.S.
StackAdapt adds programmatic audio to the platform
With over half of Canadians tuning in, the DSP layers podcasts, streaming music and digital radio into the programmatic media mix.
QSRs, food and beverage hungry for more radio play: Media Monitors
Restaurants and grocers upped their play counts in Toronto, while government stayed on top in Montreal.
Lotteries buy the top in Toronto: Media Monitors
OLG maintains the top spot in Toronto, governments surge again in Montreal and automakers continue to rise in the radio ranks.
Automakers accelerate their radio buys: Media Monitors
Domestic and international automakers boosted buys last week, but OLG and the Government of Quebec stayed on top.
TikTok focuses on traditional media in first North American campaign
The social platform is relying on TV and radio to show 90% of Canadians the kind of content its creators come up with.
Which radio stations have grown their share?
David Bray takes another deep dive into Numeris’ PPM numbers for the winter.
Bell Media prepares to launch French-language news service
Noovo Le Fil will air on Noovo’s TV, radio and internet channels.
Podcasters and wireless carriers boost their buys: Media Monitors
Lotteries and QSRs topped the rankings Toronto, and online gaming made a move in Montreal.
Lotteries double down in Toronto: Media Monitors
QSRs still held strong in the Toronto market, while most categories dropped play counts across the board in Montreal.
DAX becomes Canadian partner for NPR’s podcasts
The network becomes the exclusive source for Canadian advertisers looking to reach the audiences of programs including Fresh Air and Planet Money.
What Spotify’s audience network will offer ad buyers
The audio streaming company is beefing up the reach and optimization offered by its ad products.
Governments move up in Toronto and Montreal: Media Monitors
McDonald’s still maintains a strong radio push in both markets, but, categorically, QSRs dropped down.
Rogers names partners getting free ad space through “All In”
The new equity-focused CSR initiative provides free ad and creative services across all of Roger’s channels.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
