Sponsorship
It’s time for brands to look closer at women’s sports
Passionate fans of women’s sports say that more coverage is needed for pro sports leagues to reach their full potential.
Kruger’s new initiative goes all the way from minor hockey to the NHL
To show how it’s supporting minor league hockey, the brand is rolling out a major media buy and extended NHL partnership.
Pinty’s becomes newest presenting sponsor for TSN’s OverDrive
The brand officially replaces The Source as the lead sponsor of the afternoon staple series.
How Bell used its digital prowess to keep TIFF running smoothly
Without the Lightbox at the centre of the action, the telco created ads to promote its digital prowess.
How TIFF sponsors are innovating during the virtual fest
What to do when a festival goes online? Four sponsors took an alternate route this year.
Toronto Life and Stella Artois partner on original culinary series
The eight-part series called Chef Artois is the latest effort by Stella to support struggling chefs and restaurants.
Sportsnet and EA Sports team up on branded content series
It’s the first time EA Sports has worked with the network in an effort to promote its new game.
Desjardins steps up with Montreal International Black Film Festival
The financial institution will grant young people free access to digital screenings.
TD Bank Group signs on with Toronto Defiant
The new deal is TD’s first foray into the world of esports.
How will brands cope with the CFL’s season cancellation?
The league’s main appeal is at a regional level – so how can sponsors replicate that loyalty without games?
Skip buys big to boost NHL partnership
As the delivery app brings arena food to living rooms, it’s sparing no expense on TV, digital and social.
Sobeys strikes an NHL deal
Voilà’s deal with the Leafs and the NHL rounds out what has been a dominant media campaign in the GTA.
Ram, Canadian Tire partner with Sportsnet for fantasy hockey
No fans in the stands? No problem, say two major brands.
Nextdoor embarks on first sponsorship play with CEBL
The partnership is rooted around a common passion for all things local.
Nestle’s breakaway deal with the NHL
The CPG co. is kicking off it’s first-ever partnership with the association by immersing its hero confectionary brand Kit Kat into commercial breaks.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
