Sponsorship
Adapt Media goes programmatic at the airport
Digital OOH provider launches a new network in 15 Plaza Premium lounges in four Canadian airports.
Canon Canada the official streamer for OverActive Media
The iconic camera manufacturer also plans for social integrations, signage, naming rights and content creation to profile e-sports gamers.
Spotify opens Discover Weekly to Canadian brands
Advertisers can now reach users who engage with the platform’s free Discover Weekly playlists through sponsorship opportunities.
Tim Hortons ups media spend for Special Olympics program
For its second year supporting the Global Day of Inclusion, the QSR is looking to drive awareness with paid media (and a donut).
IMI International takes the pulse of the sponsorship industry
The marketing consultancy has a goal to create one consistent currency across passion points such as music, sports, charity and lifestyle.
Jacob’s Creek to sponsor CTV’s Love Island Aftersun
The Australian winemaker is focused on strategically finding its demo where they want a drink the most.
ICYMI: Rogers Cup turns 40, CBC unveils new Ideas host
Plus, Twitter installs disclaimer function for politicians’ Tweets and Lisa LaFlamme named to the Order of Canada
The Amazing Race Canada hits a high for sponsors
The new season will also feature the return of Bell Media’s Super Pods.
RBC ups its sponsorship spend in London
The Ontario city’s convention centre, now RBC Place London, saw 126,995 delegate days last year.
Pinty’s sponsors new MAVTV racing series
The brand continues its strategy to embed itself in programming for more niche-targeted sports.
QUB radio makes Quebec Nissan dealer media partner
Quebec auto dealer to have in-show mentions, studio signage and logo integration across QUB radio platforms.
GE Appliances enters sports sponsorships with TFC deal
The diverse reach of soccer is the main motivator behind the alignment, which will focus on in-stadium activations as well as grassroots efforts.
Lumency pulls a publishing veteran agency side
Cameron Williamson, who previously headed up Flare and the Globe Style Advisor, will now advise clients on how to better connect through content.
TSN, Canada Football Chat partner on new prospect game
The inaugural CanadaFootballChat.com Prospect Game is part of an aim to bring national exposure to high school football.
Corus signs Philadelphia Cream Cheese for new social series
Mid-form Twitter series, ASMR content, Instagram recipes and a Facebook Live reaches wider for iconic Kraft brand.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
