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Lowe Roche ups the integrated ante
CEO Monica Ruffo speaks to why the agency appointed Richard Fofana as the new VP planning and integrated strategy.
Astral, Shaw report Q1 results with TV ad revenue stability
Both media groups reported higher TV ad sales, despite an uncertain economic climate.
CRTC approves new channels, Vancouver VOD service
The new channels consist of HGTV Canada spin-off Quest and Fight Media’s The League, which targets fantasy sports league players.
Axe launches out of this world promotion
The men’s grooming brand is using a global campaign to support its new Apollo product line, as well as a contest that will send 22 people into space.
Microsoft releases first NUad results
Joe Strolz, VP, Microsoft Advertising, tells MiC about the first wave of results on the Xbox platform.
First look at the new CES gadgets with AOL’s Vivian Ip
The media co’s head of agency development and sales operations takes MiC through major trends at the show, including launches in digital fitness, in-car apps and paper thin tablets.
Dempster’s fights the bread backlash
The Canada Bread brand is targeting health conscious consumers with a new humour-based campaign featuring comedian Gerry Dee.
CTV orders full seasons of Played, Satisfaction
The Bell Media channel welcomes the cop drama and comedy to its slate, and is hoping for more Flashpoint-level numbers from Played.
Brands get interactive: MiC’s Global Tour
PHD Canada’s Rob Young and Maxus’ Robin Legassicke weigh-in on recent campaigns from brands like Evian and McDonald’s, which use experiential promotions to reach their consumers.
CTV takes Canadian broadcast rights to ABC’s The Taste
CTV will debut ABC’s version of the culinary competition series, featuring judges Anthony Bourdain and Nigella Lawson, with a two-part premiere on Jan. 22 and Jan. 27.
Astral joins the Gangster Squad
The media co uses its recently launched Cinemix package to promote the Warner Bros. film in Quebec.
Crime Stoppers urges citizens to speak up
The hotline is looking to boost the number of tips it receives with a hard-hitting campaign in Newfoundland and Labrador.
MEC hires digital trading lead
Joe Kowan is joining the GroupM agency as practice lead, digital trading and activation.
LCBO configures the gentleman’s party
The retailer is using a rare digital-only campaign that features an interactive app to promote its premium spirits to guys.
AToMiC Awards jury revealed
Details on the co-chairs, jury and important dates for the next edition of the innovative conference and awards show have been released.
