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Honda Dealer Association is tops: Media Monitors
The car co bought the most airtime in Toronto, with Bell Bundle taking the top spot in Montreal for the week of Nov. 12 to 18, 2012.
Consumer confidence rises after October slump: study
Despite a gloomy economic forecast from the government, the latest TNS report shows an upswing in how consumers feel about their finances.
TSN appoints two new execs
Nathalie Cook will take on the newly-created role of VP integrated marketing and partnerships and Mark Silver is appointed as senior director, digital.
Spotted! Cougar gets mobile
The footwear brand is touring Toronto with a boot truck and giving passersby the chance to become the face of its next campaign.
Tonight gets the e-Reader treatment
The nightly newspaper has partnered with UM and Sony to release a promotional issue that looks like the electronics brand’s reading device.
Viagra drops its prices
Pfizer has launched a multi-platform campaign to promote its product following the Supreme Court dropping the patent on the little blue pill.
HarperCollins serves up geo-targeted campaign
The publisher is targeting specific regions with its digital and print campaign for John Catucci’s book You Gotta Eat Here!.
The Verdict: CTC puts Canadians in the director’s seat
The tourism organization unveils the final video made up of clips sent in by over 8,000 Canadians.
Nigel Da Costa launches Spectator Tribune
The online news portal targets men and women aged 25 to 50, and focuses on the Canadian Prairie provinces.
How Rogers sells the Bills in Toronto
The exec director of the only NFL game in Canada on how its sponsorship packages have changed since the inception of the series.
UM retains Johnson & Johnson
The Mediabrands agency holds onto the account in North America following a review.
Motorola catches Bieber fever
The smartphone company is sponsoring the pop singer’s Believe Tour and using TV, social media and in-store promotions to revitalize its brand.
Express opens its closet
The US-based retailer is kicking off Toronto and Edmonton launches with a campaign that highlights all of its Canadian stores.
Shaw Media two years later
SVP of content Barb Williams sits down to talk about changes, challenges and new-found strengths on the media co’s second anniversary.
Canadian Club gets sophisticated
The “Join the Club” campaign is targeted at young male beer drinkers, and introduces the Club Chairman as an ambassador for the brand’s whisky.
