Holiday spending in Quebec to rise in 2012: report
According to the Retail Council of Quebec, consumers in the province are expected to spend $2.34 billion this year, as worries about the economy are quelled.
Chevrolet buys the most radio: Media Monitors
The car co bought the most radio airtime in Toronto, with Dormez-vous buying big in Montreal for the week of Oct. 29 to Nov. 4.
Canadian Tire expands its holiday focus
The company is promoting its gift offerings on TV and targeting women with a stylized 12-page insert in magazines this month.
Spiderman swings into 24 Hours
The promotion, coinciding with the release of The Amazing Spiderman, features seven pages of content, including a two-page wrap.
Sears Canada launches rebrand for the holidays
The retailer’s CEO tells MiC about how it plans to reach a younger demographic with its new multi-platform campaign.
Rogers speeds up the tempo
For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.
Future Shop steps up its festive game
Acknowledging that price is a major factor during the holiday shopping period, the retailer has focused its latest advertising on beating competitor costs.
CRTC tells Rogers Media CJNT deal must benefit Canadians
The regulator said the deal to acquire the station from Channel Zero and convert it into a local Citytv channel must also be good for the broadcasting system overall.
ZenithOptimedia names new executive VP
Former Molson VP Judy Davey is filling the role left vacant by Florence Ng when she retired earlier this year.
Mazda goes covert
The car co has launched a digital campaign featuring undercover German engineers aimed at reframing how consumers think about the brand.
Fall TV: Mid-season check in
Directors from Maxus and Media Experts on the strong players and surprises from the first two months of the new season.
Taking the pulse of the radio industry: Study
Lauren Richards and the Canadian Association of Radio Broadcasters measure the effectiveness of the audio medium.
Larry LaPorta joins BPA board
The Beiersdorf Canada GM is the latest member of the board for the organization.
Spotted! HuffPost’s large format app
Several giant tablets have been placed in transit and shopping destinations for pedestrians to test out the site’s new Microsoft Windows 8 app.
Sport Chek takes little leagues to the big ice
The brand recently suprised youth hockey leagues with games in the Air Canada Centre and Scotiabank Saddledome arenas.
