TFO targets French and English speakers
The pubcaster’s new campaign with Lowe Roche builds on its rebrand earlier this year.
Digi Awards announce 2012 nominees
The CBC and the Canadian Olympic Consortium are among the nominees for this year’s awards, which will be handed out on Dec. 4.
Citytv grabs Mike & Molly for Monday night CBS comedy block
CTV released the comedy due a scheduling clash with other programming.
Canadian Living names new EIC
Jennifer Reynolds takes over from Susan Antonacci who was recently promoted at TC Media.
Spotted! Movember hits the rails in Montreal
Carat releases its first campaign for the cause in the Quebec city, with a contest that takes over digital screens in subway stations.
ABC changes its name
Joan Brehl tells MiC why the organization has launched a new brand identity, now called the Alliance for Audited Media.
Rona brings it home
The home improvement company kicks off a new TV campaign that aims to tell Canadians about its true patriot love.
Facebook launches anti-bullying app
The social media site has teamed with Family Channel, and celebrities such as Rick Mercer and the Toronto Raptors, to promote Bullying Awareness Week in Canada.
RTB here to stay: report
Andrew Casale tells MiC about the new study and explains how RTB is spreading in Canada.
LG debuts an emotionally-driven campaign
The brand aims to connect emotionally with a new multi-platform campaign, which includes lower-third ads running during shows on CTV and Citytv.
TC Media closes More and Vita
The magazines will cease publication after their December/January issues.
Sobeys serves up holiday helpings
The grocer is taking this year’s holiday campaign digital, with product videos, recipes and blog posts.
Spotted! Jack Astor’s hits the road
The restaurant chain is using a food truck, which will travel to four Ontario cities and give out free samples, to promote its new menu.
Cracking CBC’s winter code
CBC English Services EVP Kirstine Stewart on cost-effectiveness and connecting with Canadians with the winter 2013 schedule.
Red Bull makes Canada its playground
The energy drink company’s new app lets users scout local sports and entertainment spots and share their favourite locations, images and videos.
