Nissan sponsors special edition of Globe and Mail
The auto brand has launched an execution dominating the media co’s special US election edition and online coverage this week.
The Morning Show makes it all better
Global has launched a multi-platform campaign and is paying for breakfast tabs, transit fares and groceries to promote its morning program.
The Canadian Cancer Society gets FearLess
The organization has launched a new campaign aimed at airing the fears people have around cancer.
AppNexus announces Canadian GM
The real-time advertising tech company’s Toronto office will launch within a month and be headed up by Heather Forrester.
Plan Canada promotes Gifts of Hope
The organization is changing platforms for this year’s campaign, which includes TV featuring the voice of Canadian actor Gordon Pinsent.
Microsoft launches Ads in Apps, industry responds to Do Not Track
Reps from Xaxis and Maxus voice their concerns regarding DNT in IE10, and information on where Canadian clients can place ads in Microsoft Windows 8.
CBS expands its mandate
To fill a void left by the Radio Marketing Bureau, the organization has re-engineered its website and is providing detailed info on each radio station in Canada.
Spotted! Walmart and Mattel take window shopping up a notch
The retailer and toy brand have launched a QR code-based shopping wall in Toronto.
The Big Bang Theory doesn’t budge: BBM
The comedy show beats the next show on the chart, NCIS, by more than a million viewers.
Cogeco Cable posts lower Q4 earnings, despite raised revenue
Lower profits were attributed to an Ontario tax rate hike and increased depreciation expenses.
Astral OOH increases presence on the Gardiner Expressway
Six new digital boards, with LED technology, will be mounted along the Toronto highway at the start of 2013.
SickKids bands together
The foundation returns to its roots for a new multi-platform awareness campaign.
Shaw kicks off its rebranding campaign
The telco introduced two spokes-bots, a new logo and tagline to build love for the brand.
Honda Dealer Association takes top spot: Media Monitors
The auto association made Toronto’s largest radio purchase, while Canadian Tire was tops in Montreal for the week of Oct. 22 to 28.
2012 Media Directors of the Year & Next Media Star
Peter Mears and Jamie Edwards share the Media Director of the Year honour, while Bailey Wilson is named Next Media Star.
