TVO refocuses on digital content, reduces TV workforce
CEO Lisa de Wilde on the brand’s new focus and where cuts will be made.
Quebecor posts lower Q3 profit, despite revenue rise
The company’s Sun Media division has announced a restructuring, which will mean the closure of two production plants and loss of about 500 jobs.
TSN and Hockey Hall of Fame extend partnership
The new agreement will see the specialty sports broadcaster remain the Hall’s official TV and radio broadcast partner until at least 2022.
Staples Advantage gets messy
The business arm of the office supply chain is breaking into social media with a contest that will reward Canada’s most disorganized employee.
Subway keeps skating with the CHL
The QSR is now the official training restaurant of the league, and will promote the partnership with TV and in-store advertising.
Spotted! Spiderman buys big
Sony Home Entertainment has launched an OOH campaign aimed at reaching mass audiences for its biggest Blu-ray DVD release of 2012.
Pattison changes its lights
The OOH company has converted 7,800 billboards to LED over the past six months.
Cracked, Arctic Air topline CBC’s primetime winter sked
Alan Dark, GM, CBC revenue group, tells MiC he is planning for new NHL games to be added to that lineup starting Dec. 1.
Metro launches new ad unit
The daily paper is running the “splitter,” which cuts double-page spreads across the middle, for the first time tomorrow morning with a new ad from Wind Mobile.
Stanfield’s takes its guy cross-country
The underwear brand is raising money for below-the-waist cancer research by taking its “guy at home” on the road this week.
The Big Bang Theory gets big ratings: BBM
The comedy series bested its closest competition, The Amazing Race by more than a million viewers.
OLPC promotes with celebrity partners
The campaign, which promotes the laptop program through endorsements by actors Adam Beach and Dakota House, will run online and on Shaw TV channels for the next year.
Health Canada raises the profile on recalls
The campaign features TV and cinema spots, as well as digital and print ads, all targeted at “Dr. Mom.”
OWN Canada to get close to Canadians with Life Story Project
Hosts Andrea Syrtash and Dale Curd will invite random passersby in public areas to delve deep into their personal stories and examine their significance.
Fall TV: Chicago Fire gets a full-season
The Wednesday night drama gets a nine-episode order, and comedy Whitney gets moved to an 8 p.m. slot that night.
