The OOH Showdown crowns top campaigns
Mindshare and MediaCom came out with two wins each at the Ad Club event late last week.
The Big Bang Theory tops the charts: BBM
The comedy show grabbed over 4.2 million viewers for the week of Sept. 24 to 30, while CTV Evening News snagged the top spot on the weekly average show list.
Spotted! Hotels.com bounces on beds
People visiting Yonge-Dundas Square over Thanksgiving weekend were invited by the online hotel destination to have their photo taken on a giant branded bed.
BC Hydro mobilizes its efforts
The organization has engineered a travelling modular home with a kitchen and bathroom to educate consumers about smart power consumption.
Future Shop celebrates 30 years
The company is launching an online game and weekend-long sale to celebrate its milestone anniversary.
Newad expands in Calgary
The media company has partnered with Vintage Group to place classic boards as well as “Generation 4” boards in restobars across the province.
Bell Bundle dominates the airwaves: Media Monitors
The cable and mobile package service purchased the most radio airtime in both Toronto and Montreal for the week of Sept. 24 to 30, 2012.
NHL lockout: Bring in the replacement programs
With the first two weeks of the regular season officially cut, the CBC and Sportsnet have rolled out alternate Saturday night hockey programming.
CTV to broadcast 2014 Junos from Winnipeg
The Canadian Academy of Recording Arts and Sciences will stage the music industry kudosfest at Manitoba’s MTS Centre for the second time.
Walt Disney promotes across four Rogers screens
The trailer for Tim Burton’s animated feature Frankenweenie will reach consumers across the media group’s TV, mobile phone, tablet and internet platforms.
The Children of the Street Society is watching
The Predator Watch initiative is targeting potential offenders and raising general awareness through an attention-grabbing online and OOH campaign.
Mobile ad spend to make biggest jump: report
A new study from the Canadian Marketing Association runs down ad spend in Canada, and predicts mobile will see the most growth between now and 2016.
Newad appoints two managers
Marie-Christine Fournier and Kim Donachey have both been promoted to new roles at the company.
AOL evolves Project Devil
A company representative explains how the second iteration of the ad format has changed to create more impactful ads.
CBC’s Dragons’ Den launches real-time social engagement
iPowow! Canada has partnered with the CBC to introduce an armchair Dragon that allows viewers to engage with the show via their mobile device, tablet or PC.
