Fall TV: First of the pickups
NBC has ordered full seasons of Revolution, Go On and The New Normal.
New York Ad Week: The new agency model is a very old one
Cultural anthropologist Grant McCracken on why the agency’s best value proposition is the commercial.
New York Ad Week: Goin’ mobile
MEC execs talk about the major impact of mobile, and tell advertisers to think of the platform as their first screen at the IAB Mixx conference.
Citytv spotlights audience growth during fall premieres
Rogers Media’s Malcolm Dunlop on how the channel is growing off last year’s success.
ParticipACTION gets in the app game
The non-profit is asking parents to upload games they played as children to a web-based app, helping others to get their kids outside and active.
Yellow Pages invites you to the new ‘hood
The Yellow Pages Group has launched the first phase of its new identity, which highlights the brand’s mobile offerings.
Interac’s new superheroes
The company introduces its new Flash cards, which make check-out faster, with an OOH, print and online campaign.
COMB measures four more
The Canadian Out-of-Home Measurement Bureau is now measuring ad faces from Titan, Rouge Media Group, Quebecor Media and Cogeco Metromedia.
ZenithOptimedia reduces global advertising forecast
The media agency’s quarterly report also predicts an increase in North American ad spend in 2012, and a strong global growth in digital media.
Arby’s sandwich creates disbelief
The QSR is promoting its new limited-time product with video interviews of those who believe in paranormal activity, but are skeptics of the sandwich’s existence.
Digital Journal develops a social media offering
The digital media company has launched /newsrooms, a division that helps brands to manage their content on social channels.
Alt Hotels proves less is more
The Groupe Germain line of hotels is promoting its low-frills locations with an OOH and print campaign.
New York Ad Week: The big bang of tech and creativity is here
Mary Maddever takes in day one of presentations, from Microsoft Advertising to L’Oreal and Foursquare, and reports that the buzz is all about apps and targeted engagement.
Bill Roberts exiting ZoomerMedia TV
The president and CEO, a 12-year veteran at ZoomerMedia, turned VisionTV into a specialty channel reaching 10 million Canadian homes.
Novel magazine ads: MiC’s Global Tour
Karen Howe at One Advertising gives her thoughts on ways that brands in Brazil and the US are getting creative with an old medium.
