Couch critics: Partners, Ben and Kate, The Mindy Project and Vegas
Predictions on which new Citytv comedy shows will hit and which will miss from the team at Denneboom and Bensimon Byrne’s Max Valiquette.
National Post’s cross-media audience surges
The Postmedia-published title reports big gains for its social and digital audiences in its 2012 Consolidated Media Report.
McDonald’s speaks candidly
The brand takes its “Our Food. Your Questions” campaign national to inform Canadians of its transparency initiative.
Mark’s welcomes women
The brand rolls out its store re-branding with a new campaign across the GTA.
Vibrating ads and GPS-tracked chocolate: MiC’s Global Tour
Mike Power at MediaCom and Elizabeth Brennan at MPG comment on controversial print ads in India, a real-life Willy Wonka campaign in the UK and the latest innovation in bar pick-ups.
Pattison Outdoor adds two new faces
Chevrolet is the first to use the Montreal superboard and mural, which can also provide additional messaging for brands that execute events in the surrounding parking lot.
CTV’s Emmys 2012 ratings up from last year
The ABC awards show on CTV pulled in 2.4 million average viewers, up 2% over 2011 with total viewers, and up 5% in the key A25-54 demo.
Toronto Life gets cooking
The St. Joseph Media magazine has launched a new SIP aimed at foodies who like to cook.
Spotted! Meridian rolls out a cupcake food truck
The credit union is combining two trends to attract new members in Toronto this week.
Euro RSCG Worldwide network rebranded as Havas Worldwide
The Toronto office is part of the rebrand, which doesn’t affect leadership at the group of agencies.
MediaCom Sport expands
The sporting division of the GroupM agency is set to open a North American office within the next three months.
The Big Bang Theory stays on top: BBM
The comedy series drew the most viewers on Thursday night, and CTV Evening News topped the weekly averaged show list for Sept. 10 to 16, 2012.
Subway and Walt Disney Studios team up
The motion picture distributor is partnering with the QSR to promote its soon-to-launch film Frankenweenie with a TV and digital campaign.
Mark’s sponsors new podcast from TSN
The company is the presenting sponsor for the new offering from Sportscentre‘s Jay Onrait and Dan O’Toole.
belVita wakes up in Canada
The Kraft breakfast cookie is hoping to break through the morning clutter with a TV spot for its Canadian launch.
