Spotted! Absolut virtually takes over Yonge-Dundas
The Corby Distilleries brand has purchased 70% of the square’s ad space and placed augmented reality ads for its Greyhound cocktail.
Big Bang boasts massive premiere
The premiere of the comedy launched to its highest-ever overnight audience last Thursday.
Open Wine takes print up a notch
The Niagara on the Lake-based brand has launched a campaign that aims to make print social.
Survivor snags top spot: BBM
The reality show premiered with the most viewers for the week, while CTV Evening News topped the weekly averaged show list for Sept. 17 to 23, 2012.
Nivea promotes its Plan Canada partnership
The Beiersdorf-owned skincare company is promoting the partnership with the charity with a cross-platform campaign.
Advertisers plead for online video metrics: report
A report from IAB and BrightRoll shows video’s rapid trajectory and how marketers believe it to be more effective than TV, online display and social advertising.
The Bachelor Canada adds an app
The multi-platform extension from Rogers Media lets users participate in bachelor Brad Smith’s search for love.
Couch Critics: Last Resort and Elementary
The team at Denneboom and Bensimon Byrne’s Max Valiquette dissect Global’s new Thursday night dramas.
Canadian Health & Lifestyle revamps
After being acquired by Rogers Publishing earlier this year, the title has undergone a redesign and will soon be launching its first iPad version.
Sears maintains its position: Media Monitors
The retailer stationed itself in the top spot in Toronto, with CTV coming in at #1 in Montreal during the week of Sept. 17 to 23.
Magazine readership up slightly: PMB
The latest report says both average readership and readers per copy are up over last fall, and Reader’s Digest is still on top as the most-read English title.
Allegra’s resourceful use of OOH
The antihistamine brand has placed wild postings in Montreal with creative that uses the medium to demonstrate allergy misfortunes.
Virgin Radio 96 mixes media
In addition to TV and online placements, the Astral-owned station has created a billboard that presents an RSS feed of music airing on the station in real time.
Selling the Bachelor Canada
Rogers Media on how it played the field to find its sponsorship mates ahead of next Wednesday’s premiere.
Halifax boasts highest newspaper reach: Nadbank
The city’s print and online newspapers reach 86% of residents each week.
