Loblaw gets positive with President’s Choice Children’s Charity
The second component of the bi-annual campaign has revamped creative and will be promoted on Loblaw’s assets to increase donations.
Ad-Dispatch curates augmented reality
A new app, iRiS, was created by the tech company to provide consumers with a directory of AR executions that they can interact with.
In a TIFF: Target gets into the festival spirit
The company is launching a hotel takeover, aimed at tastemakers in the city.
V rebrands to broaden appeal
The Quebec channel, part of V Interactions, is sporting a new look with the goal of reaching more female viewers across a broader age range.
Spotted! Subaru heats up Queen St.
The car co is finishing its BRZ launch campaign with a street-level execution in Toronto.
Sauza mobilizes its marketing
In addition to taxi ads, the tequila brand is using social media and restobars to engage with young adults prior to and during a night out.
Flare fashions a runway show
The Rogers Media publication is producing its first cross-Canada runway tour with Tresemme as the lead sponsor.
In a TIFF: New sponsors spill activation details
MiC speaks with new sponsor Canada Goose on its amateur filmmaking contest, and returning sponsor Skyy Vodka on how it’s shaking up this year’s activation.
CTV signs on for more Anger Management
The Charlie Sheen-starring show premieres in its Tuesday CTV time slot on Sept. 18.
Pfaff Auto starts a Twitter race
The auto company is rewarding avid Twitter users with the chance to win a 2013 Audi A4 if they rack up an additional 2,500 followers.
Mindshare Canada expands digital team
Armin Huska, Meir Vatagsky and Renee Mellow have all joined the GroupM agency.
Copper nabs top specialty spot on premiere night
The series delivered 403,200 Canadian viewers for its Sunday night premiere on Showcase.
Quebec Auto Insurance Corp buckles up to stay alive
Using restobars to get its message across to young adults, the government is campaigning for more drivers to strap in.
Target catwalks its way into Quebec
The retailer will be at Montreal Fashion Week as a sponsor, with a fashion ambassador in tow, pushing event content through its social media channels.
Dempster’s gets down to earth
The Canada Bread-owned brand is casting a wide net with a campaign that takes a different approach to promoting its popular product.
