Anger Management makes an Olympic debut
Viewers will be given a sneak peek of the show’s first episode right after the closing ceremony of the London 2012 Olympic Games on CTV.
Spotted! Jack Astor’s campaigns for Bill Gates
The restaurant chain is welcoming the Microsoft Worldwide Partner Conference with a street-level stunt in Toronto.
#Changethemodel: Chris Williams on TV ad measurement
The IAB president shares his take what needs to change in the digital television industry in Canada.
Cheil helps lawyers tackle negative perceptions
In its first campaign for a non-Samsung client, the agency helps the Personal Injury Alliance go beyond the ambulance-chaser image.
Big Bang Theory tops the chart: BBM, June 25 to July 1, 2012
The CTV comedy drew the most viewers for the week, while CTV Evening News snagged the #1 spot on the weekly average show list.
Spotted! Vancouver Aquarium puts penguins in a tree
A billboard on Granville Island sits camouflaged amongst trees as part of the aquarium’s campaign for its new feathered friends.
Cartoon Network, Adult Swim help Teletoon compete, execs say
US brand extensions that launched Wednesday will include more Canadian-commissioned shows, says Teletoon VP of business ops Trent Locke.
Postmedia and Workopolis launch new career channels
The publisher is working with the job search engine to create ten verticals on its newspaper sites in the fall.
Powerade tests Canadian water for Olympic campaign
The brand’s worldwide campaign features a Canuck athlete and rolls out an app that informs users when to hydrate.
Porter Airlines flies to the top: Media Monitors, June 25 to July 1, 2012
The airline has jumped to the #1 spot in both Toronto and Montreal, according to the latest Media Monitors report.
Spotted! BMO kicks off Guinness World Record attempt
The bank spent Thursday at Toronto’s Yonge-Dundas Square attempting to break the record for the largest soccer ball mural.
#Changethemodel: TV
Lauren Richards on why social media isn’t TV ads’ saviour.
Call for nominations: Media Director of the Year
Strategy invites the industry to nominate execs for this top media honour.
Study reveals consumers want personalized ads
Leger Marketing has released a report on consumer attitudes toward mass marketing, suggesting advertisers need more tailored messaging to those who disclose personal info.
Subaru scorches the earth in new campaign
The car co is targeting tech-savvy men with a new digital spot to launch its Subaru BRZ.
