Subaru scorches the earth in new campaign
The car co is targeting tech-savvy men with a new digital spot to launch its Subaru BRZ.
Canada’s Olympic Consortium unveils sponsored broadcast segments
The London 2012 Games will include sponsored broadcast spots from brands including Chevrolet, McDonald’s and RBC.
Alzheimer’s Society brings memory loss to life
The non-profit organization in Quebec is erasing content from web pages to raise awareness of the disease.
Fiona Conway named exec director of programming, news and centres at the CBC
She will oversee programs including Marketplace, The National and World Report in the role.
Spotted! Warner Brothers changes street signs
The movie company is promoting the Canadian premiere of The Dark Knight Rises by switching up street names in Toronto.
UEFA Euro Final locks in a record number of viewers
The Italy-Spain game last Sunday drew 3.04 million average viewers on TSN and RDS, which more than doubled that of the 2008 tournament final.
Pattison Onestop launches online Ad Shop
The OOH company has made its portfolio of indoor digital faces available for online purchase through a new site.
Kids’ CBC Days comes back with new partners
The public broadcaster is bringing back the popular two-day event, with TD signed on as a sponsor.
Canadian Women’s Foundation sheds light on abuse
The advocacy group launches its first national advertising campaign using baby imagery juxtaposed with a troubling statistic.
On-the-go Mini showrooms: MiC’s Global Tour
MiC spoke with Derek Bhopalsingh at MEC and Jake Norman at Mindshare about campaigns that are bringing products to consumers in new ways.
Air Transat plays games with the Globe and Mail
The company is testing out HTML5 technology with an iPad banner ad game.
Spotted! Nissan Canada lights up the sky
The car co used a 3D holographic water show to help launch its 2013 Altima on Canada Day.
RBC cheers for the London Olympics in cabs
As part of its sponsorship of the 2012 Games, the bank is giving Canadians the chance to send personalized messages of support to hometown athletes.
Taxi Instagrams an indie film promotion
The agency responded to a Twitter message asking for ideas to promote a Montreal film with an outdoor campaign that makes use of smartphone photography.
The Big Bang Theory gets back on top: BBM, June 18 to 24, 2012
The comedy series makes a top spot appearance, while CTV Evening News draws the most viewers for the weekly averaged show list.
