The Grey Cup hits the rails for its 100th celebration
Rona is the lead sponsor for the cross-country tour, which is one of many ways the CFL is promoting the centennial this fall.
The Big Bang Theory draws the most viewers: BBM, July 2 to 8, 2012
The comedy series landed in the #1 position Thursday night, with CTV Evening News topping the weekly averaged show list.
Coca-Cola launches pre-Olympic tour
The company is launching a cross-country “Move to the Beat” bus tour today in Vancouver to promote its involvement in the 2012 Olympic Games.
Wonka crowdsources a new anthem
In its first Canadian promo, the candy brand launches a contest that is immediately accessible in-store through mobile.
Astral and Corus toppers bullish on Canadian ad market
Astral’s Ian Greenberg and Corus’ John Cassaday told analysts to look beyond specialty TV declines in the third quarter to recovering sales in the fourth quarter.
Flying tacos and Good Samaritans: MiC’s Global Tour
This week’s tour includes feel-good campaigns with a dash of personalization from Alaska and Australia, with Meri Ward at MPG weighing in on the executions.
Multiscreen devices to overtake set-top boxes by 2016: study
Research firm IHS says that Bell Media is leading the charge in providing pay-tv services on PCs, smart phones and tablets.
Honda Motors makes a move to the top
The auto manufacturer has made the biggest radio buy in Toronto, while Steve Martel came in at #1 in Montreal.
Loulou works up an app-etite for online shopping
The magazine has launched an iPad version with launch sponsor, Simple, that allows readers to click through to retailers from 600-plus featured products.
The Verdict: Kraft sets the bar for MiO
The brand tells MiC that the water enhancer is seeing similar growth patterns in Canada as it has in the U.S., as well as how it’s playing in the digital field.
Dentsu acquires Aegis Group
The Japanese advertising giant purchased London-based Aegis in a deal announced last week.
Shaw Media promotes Nick Crowe to factual content director
The new role follows Crowe working as a factual production executive, with credits including Storming Juno and William Shatner’s Weird or What.
Huffington Post sets launch date for HuffPost Live
The publisher is looking for a Canadian launch sponsor and inviting readers to submit video logs for the chance to be contributors on the site.
Subway pokes fun at Canada’s barbeque season
The QSR is using short summers and BBQ hassles as reasons to eat at its store in a campaign for its new pulled pork sandwich.
Smirnoff shifts to summer to increase sales
The Diageo brand targets the early-summer season for the first time, with a Canadian-specific TV and digital campaign.
