Quebec consumers are least interested in mobile ads: study
The rest of Canada is more likely to click on the ads, and the country as a whole yearns for apps that make product research easier, according to Cossette Communication’s Mobindex report.
Citytv Saskatchewan launches on Canada Day
Saskatchewan Communications Network (SCN) has been turned into a presence for Citytv, continuing the expansion of Rogers Media’s national platform.
Honda Dealers drive to the top: Media Monitors, June 18 to 24, 2012
The auto association made the largest radio purchase in Toronto, while Rogers Wireless landed in the #1 spot in Montreal.
TSN releases CFL plans
The Bell Media channel unveils a new social TV segment and its 77-game schedule leading up to the 100th Grey Cup.
Social transparency and ramping up mobile commerce
MPG Media Contacts Collaborative Alliance in Toronto saw presentations from execs at Dynamic Logic and Polar Mobile on changes in social and how to move forward in mobile.
The CTC tackles Canadian stereotypes
The Canadian Tourism Commission has asked actor Eric McCormack to help show New York that Canada isn’t all moose, maple syrup and hockey.
WKD’s British invasion
The popular pre-mixed vodka is attempting to replicate its UK success on the Canadian party scene this summer.
MTS adds new HD channels and apps on TV
A Facebook on TV app and Filipino-language community channel are among the new offerings.
Shaw Communications posts higher Q3 earnings
Higher rates charged for cable and satellite TV services helped the cable giant fend off stiff competition from rival Telus Corp.
Fall TV: By the numbers
Who’s watching what, and where? A handy infographic guide to the changing landscape of television viewership.
Fall TV: Digital television complaint line
MiC asked digital experts to voice some issues with digital and on-demand content from Canadian broadcasters. We then asked the broadcasters what they’re doing about it.
The top media take-aways from Cannes
ZO’s Sunni Boot, OMD’s Cathy Collier and Media Experts’ Young Lions competitor Chris Walton dish on the best of the fest, and their thoughts on the awards process.
Labatt Blue’s patriotic augmented reality
Just in time for Canada Day, the beer brand has partnered with Metro to develop an AR ad that brings four iconic landscapes to life.
Spotted! Consumers get a dose of fame from Jell-O
The Kraft Canada brand set up a vending machine in Yonge-Dundas Square yesterday, giving bystanders the chance to have their faces projected on a massive digital billboard.
Olympic Consortium unveils its digital plans
The broadcast group tells MiC its digital side is more tightly integrated into plans for the London games than it was for Vancouver, as it launches online games with sponsors Air Canada and Samsung.
